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Topic: Drill Inc.

Ad of the Day: Sony Plays Pachelbel's Canon Using the Sounds of Japanese Rivers

Sequel of sorts to 'Xylophone'

The hills were alive with the sound of music. Now, it's the rivers. Morihiro Harano, aka "Mori," the creative director behind 2011's stunning "Xylophone" spot for Japanese telecom NTT DoCoMo, is…

The Spot: Call of the Wild

Japanese agency builds a giant xylophone to pitch a cell phone

GENESIS: This abstract and artful Japanese cell-phone spot, which will surely be among the most discussed and awarded ads of 2011, drew its inspiration from a single product feature: the…

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