Topic: Drexler/Fajen & Partners

Sleepy's Awards Its Media Business Seeks outside help as company expands

Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65…

January 14, 2013, 5:26 PM EST

Sleepy's Mulls 3 Shops for Media Business Annual spending rising to $65 million

A retailer that historically has handled its marketing needs internally is looking outside for an agency to plan and buy most of its media. Sleepy’s has some 800 stores in 15…

November 29, 2012, 5:50 PM EST

Siemens Enterprise Communications Hires Media Shop Global spending projected at $90 million

Horizon Media has won a global media review that began with six agencies before narrowing to three and then two. Siemens Enterprise Communications selected Horizon to handle the planning and buying…

December 19, 2011, 12:13 PM EST

Siemens Enterprise Communications' Media Review Nears End Global contest is down to 2 shops after cut last week

And then there were two. Horizon Media and PHD are the last agencies standing in the global media review of Siemens Enterprise Communications, following the elimination of Initiative last week. The remaining…

October 27, 2011, 7:08 AM EDT

3 Shops Remain in Global Media Review Final pitches approach in Siemens Enterprise Communications' contest

Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages. The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives in…

September 8, 2011, 10:12 AM EDT