Topic: Drexler/Fajen & Partners

Sleepy's Awards Its Media Business

Seeks outside help as company expands

Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65…

Sleepy's Mulls 3 Shops for Media Business

Annual spending rising to $65 million

A retailer that historically has handled its marketing needs internally is looking outside for an agency to plan and buy most of its media. Sleepy’s has some 800 stores in 15…

Siemens Enterprise Communications Hires Media Shop

Global spending projected at $90 million

Horizon Media has won a global media review that began with six agencies before narrowing to three and then two. Siemens Enterprise Communications selected Horizon to handle the planning and buying…

Siemens Enterprise Communications' Media Review Nears End

Global contest is down to 2 shops after cut last week

And then there were two. Horizon Media and PHD are the last agencies standing in the global media review of Siemens Enterprise Communications, following the elimination of Initiative last week. The remaining…

3 Shops Remain in Global Media Review

Final pitches approach in Siemens Enterprise Communications' contest

Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages. The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives in…