Topic: Dreft

Why Celebrity Weeklies Should Worry About Dreft's Baby Notice

More celebrities will likely bypass media to put out sponsored news

Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine…

Procter & Gamble Appears to Have Sponsored Jonas Baby Birth

Dreft tweets out photo of pop singer's newborn daughter

Well, this looks like a first. Kevin Jonas, a member of pop group Jonas Brothers, and his wife, Danielle Jonas, evidently signed a deal with Dreft to let it introduce their…