Dreamliner | Adweek
Advertisement

Topic: Dreamliner

Type
Perspective: Snoring in Your Seat Boeing's marketing, from Stratocruiser to Dreamliner

It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…

April 26, 2012, 6:22 AM EDT

Advertisement