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Topic: Drawbridge

Cross-Device Tracking Could Be Next Privacy Target in DC Sen. Markey asks FTC to open investigation into device fingerprinting

The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers. Called digital fingerprinting, the…

October 10, 2013, 5:36 PM EDT

Mobile Gaming Ad Network Chartboost Raises $19 Million Launching in-app commerce product this year

Over the past two years, Chartboost has built its own business by helping mobile game developers run ads in each others’ games to attract players and revenue. That business can…

January 8, 2013, 7:30 AM EST

Now You Really Can Target That Same Person Across Devices, says Startup Drawbridge's cross-device ad products exit beta

Mobile ad startup Drawbridge came out of hiding in May with a plan to help brands retarget users on mobile the way they can on desktop and to link the…

November 15, 2012, 1:00 PM EST