Topic: Draw Something

Data Points: Facebook Fans People are tied to the social network, but they have conflicted feelings about its benefits

With 1 billion users using Facebook worldwide, it’s no wonder people are conflicted about the social network’s role in their lives. NBCUniversal’s Integrated Media’s new edition of The Curve Report,…

December 12, 2012, 6:34 AM EST

How Ads Track You on Your Smartphone Mobile ad tracking explained

The myth holds that advertisers can’t track users on smartphones like they can on PCs. But that’s not entirely true. Consider Apple. It’s been arguably the biggest roadblock to mobile tracking.…

November 20, 2012, 12:01 AM EST

Lexus Goes Mobile With 'Draw Something' Auto brand looks to Zynga game to tap young audience

Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began…

September 24, 2012, 9:00 AM EDT

Draw Something, Like, Say, the Zebra From 'Madagascar 3' Zynga's popular acquisition scores a big partnership with DreamWorks

Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April, is focusing on the future and partnering with DreamWorks on…

May 24, 2012, 2:32 PM EDT