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Topic: Draftfcb

Draftfcb Gets Company on Oreo Wieden gains Super Bowl project after pitch

Wieden + Kennedy’s reputation for creating memorable ads for the Super Bowl didn’t clinch its successful bid to create one for Oreo, but it had to have helped. W+K has been…

November 28, 2012, 12:54 PM EST

Top 10 Commercials of the Week: Oct. 19-26 Will Ferrell, George Clooney, PlayStation's all-stars, and Kmart's scary-good Halloween spot

This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got…

October 26, 2012, 10:01 AM EDT

W+K Plays for the Big Dough With Velveeta recently added to its roster, is the shop primed to take bite out of Oreo, too?

With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to…

October 23, 2012, 4:49 AM EDT

Ad of the Day: Kmart Draftfcb shows off a dizzying array of Halloween costumes, and sets a world record in the process

Looking for a killer Halloween costume? Check out this killer Kmart commercial first. The dizzying 90-second spot, from Draftfcb in Chicago, distills the essence of a live event held earlier this…

October 22, 2012, 10:46 AM EDT

Draftfcb, Wieden Compete for Oreo Super Bowl Spot Creatives try not to lose their cookies

Oreo is reaching beyond its creative lead agency, Draftfcb, in search of a Super Bowl commercial. The Interpublic shop is going up against Wieden + Kennedy to develop ideas around…

October 5, 2012, 2:40 PM EDT

Oreo Crowdsources Its Final 'Daily Twist' Ad Live in Times Square Anniversary of the high five wraps 100-day series

Oreo concluded its "Daily Twist" campaign live in Times Square on Tuesday, as Draftfcb and 360i creatives working in a glass box whipped up the last of 100 daily ads,…

October 2, 2012, 3:29 PM EDT

Draftfcb Writer Living on Olympic Sponsors' Products Alone Terin Izil follows '5 Ring Diet' for charity

In a stunt that almost looks like a protest through the right pair of eyes, Draftfcb Chicago copywriter Terin Izil is raising money for kids with muscular dystrophy by limiting…

August 9, 2012, 10:38 AM EDT

Oreo Goes Red in Tribute to NASA's Mars Landing Cookie brand's Daily Twist series goes to space

The historic Mars landing by the NASA rover Curiosity on Sunday has been nicely commemorated by Oreo as part of the cookie brand's "Daily Twist" series of on-the-fly portraits of…

August 6, 2012, 11:52 AM EDT

Sharpie Doodles Could Get Teens on MTV Brand runs digital contest centering on user-generated art

Sharpie wants to get teenagers doodling. The brand has launched a back-to-school campaign that gives them a chance to have their Sharpie-made "artwork" featured during MTV’s forthcoming Video Music Awards. In…

July 25, 2012, 8:00 AM EDT

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