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Topic: Draftfcb

A Creative Agency That Applies Political Tactics to Brands

Former political election consultants

Specs Who Front, l.-r.: partners Rebecca Matovic, Kate Rothen; chief creative officer and partner Bobby Hershfield. Rear, l.-r.: founding partners Rob Shepardson, Lenny Stern, Mark Kaminsky; partner and president Bradley Kay What…

SeaWorld Moves Media Account to Initiative

Sister shop Draftfcb made the introduction

With a little help from a fellow Interpublic Group agency, Initiative has landed media responsibilities for SeaWorld Parks & Entertainment. The assignment encompasses SeaWorld’s theme parks in the U.S., including SeaWorld,…

YouTube's 10 Most-Watched Ads in July

Dove plays peek-a-boo, literally, resulting in extreme cuteness

Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and…

Ship My Pants Helps Draftfcb Keep Creative Lead on Kmart

As with media review, incumbent wins

Draftfcb has retained its lead as creative agency for Kmart after a protracted review that kicked off in January. In the end, the agency bested corporate Interpublic sibling McCann Erickson and…

Net Income Declines at Interpublic Group

Revenue, however, grew in Q2 and first half

Profits at Interpublic Group declined in the both the second quarter and first half of 2013, despite revenue growth. The company blamed costs associated with new-business efforts and softness in…

Smokey Bear Reboot Takes Warm and Fuzzy to a Whole New Level

Iconic mascot returns with hugs

The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb…

Kmart Ad Turns Schoolyard Taunts of 'Yo Mama' Into Compliments

Whose mama got the best stuff on layaway?

Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo mama get that hoodie at Kmart?" "Yeah, dawg."…

It's Back to a Lead Agency Model for Petco

Vitro wins creative business after a pitch

With Petco's hiring of Vitro, the retailer's on-again-off-again flirtation with the lead agency model is on again. Petco hired previous agency Draftfcb in 2010 to handle projects. The following year, the…

Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category

Oreo Daily Twist and The Beauty Inside are honored

CANNES, France—The U.S. doubled its 2013 Grand Prix count in a single award ceremony here tonight, as Draftfcb and Pereira & O'Dell were both honored as Grand Prix winners in…

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