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Topic: Draftfcb

Kmart Ad Turns Schoolyard Taunts of 'Yo Mama' Into Compliments Whose mama got the best stuff on layaway?

Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo mama get that hoodie at Kmart?" "Yeah, dawg."…

July 16, 2013, 8:51 AM EDT

It's Back to a Lead Agency Model for Petco Vitro wins creative business after a pitch

With Petco's hiring of Vitro, the retailer's on-again-off-again flirtation with the lead agency model is on again. Petco hired previous agency Draftfcb in 2010 to handle projects. The following year, the…

June 26, 2013, 6:02 PM EDT

Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category Oreo Daily Twist and The Beauty Inside are honored

CANNES, France—The U.S. doubled its 2013 Grand Prix count in a single award ceremony here tonight, as Draftfcb and Pereira & O'Dell were both honored as Grand Prix winners in…

June 19, 2013, 3:30 PM EDT

Peter Drakoulias Exits Draftfcb After CEO Boschetto's Departure New CEO Carter Murray arrives in September

Peter Drakoulias, global chief of staff at Draftfcb, has left the agency as it awaits the arrival of new chief executive Carter Murray in September. The global chief post was…

June 12, 2013, 6:04 PM EDT

YouTube's 10 Most-Watched Ads in May Gaming videos dominated, while Kmart and Old Spice kept the party going

Let the games begin!                                       Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…

June 7, 2013, 8:28 AM EDT

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

May 30, 2013, 12:22 PM EDT

Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings' More almost-profanity from Draftfcb

Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the…

May 23, 2013, 9:48 AM EDT

Advertising Student Ships His Pants to Kmart's Agency, Lands Internship Alf Zapata shows Draftfcb the goods

If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in…

May 20, 2013, 3:28 PM EDT

Draftfcb Wins California Nature Conservancy Group's first agency

The San Francisco office of Draftfcb has won the creative account for The Nature Conservancy in California as the group hires an outside agency for the first time. The Interpublic Group…

May 16, 2013, 12:15 PM EDT

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