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Topic: Draftfcb

Ship My Pants Helps Draftfcb Keep Creative Lead on Kmart As with media review, incumbent wins

Draftfcb has retained its lead as creative agency for Kmart after a protracted review that kicked off in January. In the end, the agency bested corporate Interpublic sibling McCann Erickson and…

August 5, 2013, 12:03 PM EDT

Net Income Declines at Interpublic Group Revenue, however, grew in Q2 and first half

Profits at Interpublic Group declined in the both the second quarter and first half of 2013, despite revenue growth. The company blamed costs associated with new-business efforts and softness in…

July 19, 2013, 8:47 AM EDT

Smokey Bear Reboot Takes Warm and Fuzzy to a Whole New Level Iconic mascot returns with hugs

The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb…

July 17, 2013, 9:03 AM EDT

Kmart Ad Turns Schoolyard Taunts of 'Yo Mama' Into Compliments Whose mama got the best stuff on layaway?

Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo mama get that hoodie at Kmart?" "Yeah, dawg."…

July 16, 2013, 8:51 AM EDT

It's Back to a Lead Agency Model for Petco Vitro wins creative business after a pitch

With Petco's hiring of Vitro, the retailer's on-again-off-again flirtation with the lead agency model is on again. Petco hired previous agency Draftfcb in 2010 to handle projects. The following year, the…

June 26, 2013, 6:02 PM EDT

Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category Oreo Daily Twist and The Beauty Inside are honored

CANNES, France—The U.S. doubled its 2013 Grand Prix count in a single award ceremony here tonight, as Draftfcb and Pereira & O'Dell were both honored as Grand Prix winners in…

June 19, 2013, 3:30 PM EDT

Peter Drakoulias Exits Draftfcb After CEO Boschetto's Departure New CEO Carter Murray arrives in September

Peter Drakoulias, global chief of staff at Draftfcb, has left the agency as it awaits the arrival of new chief executive Carter Murray in September. The global chief post was…

June 12, 2013, 6:04 PM EDT

YouTube's 10 Most-Watched Ads in May Gaming videos dominated, while Kmart and Old Spice kept the party going

Let the games begin!                                       Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…

June 7, 2013, 8:28 AM EDT

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

May 30, 2013, 12:22 PM EDT

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