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Topic: Draftfcb

Milk-Bone Gets Into the Teeth Brushing Business Arnold rolls out new ads for Brushing Chews

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate…

April 16, 2014, 5:33 PM EDT

FCB West Wins Ghirardelli Chocolate Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

April 3, 2014, 1:01 PM EDT

Draftfcb Is Unveiling Its Rebranding Emphasizes its positioning as an integrated shop

This may be the most public course correction in modern agency branding: Draftfcb, formed by the combination of two Interpublic shops in 2006, is unveiling its new identity as FCB…

March 10, 2014, 7:20 AM EDT

Draftfcb S.F. Wins Trulia Real estate site's first agency

Draftfcb San Francisco is the first creative agency for real estate search site Trulia, following a review initiated last August. Seven other shops were in the consideration mix. The marketer has…

February 14, 2014, 8:00 AM EST

Levi's Reunites with FCB Draftfcb, The House Worldwide share global responsibilities

Levi Strauss & Co. is back with FCB. The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its…

February 6, 2014, 4:52 PM EST

New Ad Campaign Shows Teens the Real Cost of Smoking A little fear mixed with vanity dramatizes health consequences

The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency's first national public education…

February 4, 2014, 10:07 AM EST

Semifinalists Emerge in Wells Fargo Review Chemistry meetings will take place next month

Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said. Sources said that the shops include TBWA\Chiat\Day in Playa…

November 25, 2013, 2:24 PM EST

Adweek's Top 5 Commercials of the Week: Nov. 15-22 It's boys against girls—vote for your favorite spot

This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner,…

November 22, 2013, 7:13 AM EST

Ad of the Day: Kmart Finds a Completely Evil Way to Push Layaway Program What would Satan do?

Each year, as the holidays draw near, you can depend on Kmart to start rolling out ads for its reserve-now, pay-incrementally layaway program. (In fact, Kmart couldn't even wait for…

November 14, 2013, 1:55 PM EST

Lee Garfinkel Takes N.Y. CEO Role at Draftfcb Leaves Havas Worldwide after almost 3 years

Lee Garfinkel is leaving Havas Worldwide after nearly three years to run the New York office of Draftfcb as its new CEO. At Havas Worldwide, Garfinkel was chief creative officer of…

November 13, 2013, 11:00 AM EST

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