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Topic: Draftfcb

This Catchy Jamaican Bobsled Song Is Timed to Match the Track at Sochi 'Authentic soundtrack' from Draftfcb

Have you been waiting for someone to come up with a Jamaican Bobsled Team reggae song synced with the course in Sochi, fitting the exact shape of the racetrack with…

February 14, 2014, 9:08 AM EST

Kmart Does a Hilariously Dickensian Christmas Version of 'Ship My Pants' Hey look, it's Bob Crap-chit!

You have to hand it to Kmart and Draftfcb. They've shown this whole year that they know how to whip up a good viral commercial. We had "Ship My Pants"…

December 13, 2013, 10:33 AM EST

Kmart Hunks Play 'Jingle Bells' With Their Junk in Crazy Christmas Ad Inside their Joe Boxers

And you thought the NBA guys were talented for playing "Jingle Bells" via well-timed three-pointers. Check out the Kmart studs in the retailer's crazy Christmas cross-promotion with Joe Boxer via…

November 18, 2013, 9:00 AM EST

Jamaica Tourism's Giant Stress Ball in Times Square Helps New Yorkers Relax Draftfcb's big yellow stunt

New York is a stressful place, and Times Square isn't the most soothing of its neighborhoods. But thankfully, Draftfcb New York and the Jamaica Tourist Board recently plunked down an…

November 15, 2013, 10:26 AM EST

Smokey Bear Reboot Takes Warm and Fuzzy to a Whole New Level Iconic mascot returns with hugs

The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb…

July 17, 2013, 9:03 AM EDT

Kmart Ad Turns Schoolyard Taunts of 'Yo Mama' Into Compliments Whose mama got the best stuff on layaway?

Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo mama get that hoodie at Kmart?" "Yeah, dawg."…

July 16, 2013, 8:51 AM EDT

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

May 30, 2013, 12:22 PM EDT

Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings' More almost-profanity from Draftfcb

Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the…

May 23, 2013, 9:48 AM EDT

Advertising Student Ships His Pants to Kmart's Agency, Lands Internship Alf Zapata shows Draftfcb the goods

If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in…

May 20, 2013, 3:28 PM EDT

Can You Hear the Tone Hidden in This 'Vision Test'? Ad tricks viewers into seeing need for hearing test

Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new…

May 10, 2013, 8:02 AM EDT

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