Topic: Draftfcb
If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in…
The San Francisco office of Draftfcb has won the creative account for The Nature Conservancy in California as the group hires an outside agency for the first time. The Interpublic Group…
Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new…
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…
Major U.S. pet care chain Petco is reviewing its advertising business, according to sources. The company, which has more than 1,100 stores nationwide, has contacted creative shops in recent weeks, sources…
Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s…
Interpublic executives sounded an optimistic note in releasing first-quarter results today, noting recent new business wins at its largest operating unit McCann Worldgroup and saying the company is on the…
It may not be the height of sophistication, but holy crap—Kmart's "Ship My Pants" ad is having a great run, to say the least. After just five days on YouTube,…
