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Topic: Draftfcb

SC Johnson Reviews Its Global Media Buying but Will It Consolidate?

Change on the horizon for roster shops

SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed. Maxus has been the lead media…

Royal Caribbean Launches Global Creative Review

Incumbent JWT will defend

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare,…

Havas Worldwide Searches Again for a Creative Chief in New York

Darren Moran exits after just a year

Darren Moran's reign atop the New York creative department of Havas Worldwide has ended after just a year, triggering yet another search for a creative chief. Moran joined the shop as…

DDB Chicago Finds a New Pitch Leader

Jamie McGarry shifts from O'Keefe Reinhard & Paul

The Chicago office of DDB has filled its top new business role with an executive from a smaller, crosstown rival. Jamie McGarry, former new business chief at O'Keefe Reinhard & Paul,…

Adweek's Top 5 Commercials of the Week: May 2-9

These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

Miller Lite Exits Saatchi & Saatchi

Heads to another roster shop after creative jump ball

The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. Annual…

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work

Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

Milk-Bone Gets Into the Teeth Brushing Business

Arnold rolls out new ads for Brushing Chews

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate…

FCB West Wins Ghirardelli Chocolate

Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

Draftfcb Is Unveiling Its Rebranding

Emphasizes its positioning as an integrated shop

This may be the most public course correction in modern agency branding: Draftfcb, formed by the combination of two Interpublic shops in 2006, is unveiling its new identity as FCB…

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