Dr Pepper | Adweek Dr Pepper | Adweek
Advertisement

Topic: Dr Pepper

Data Drives This Digital Sales and Marketing Company in Dallas Sq1 mines statistics to recommend the right spending mix for clients

Specs Who Judge Graham (l.), president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices There are still some uncharted waters in the digital space, and digital sales and marketing company…

September 10, 2014, 9:14 AM EDT

Dick Clark Productions Is Dramatically Increasing Its Output A chat with Allen Shapiro and Mike Mahan

This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as…

April 6, 2014, 8:37 PM EDT

ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series Soft drink brand will present championship trophy

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans. Analogous to…

March 25, 2014, 1:06 PM EDT

Dr Pepper Ten Brings Back Fizzly Adams in Another Amusing Spoof of '70s Beer Ads Deutsch fine-tunes the brand's dated masculinity

IDEA: Masculinity was different in the '70s. It was gentler, hairier, John Denver-ier. And it was captured memorably in the outdoorsy beer ads of the era from brands like Coors…

March 17, 2014, 9:11 AM EDT

Adweek's Top 10 Commercials of the Week Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

October 4, 2013, 9:06 AM EDT

NFL Kicker Gets Operatic in This Video for Dr Pepper Part of soda's 'one of a kind' campaign

Professional football, opera and Dr Pepper: it's a pretty novel combination. But Justin Tucker, the Baltimore Ravens' kicker, apparently loves all three. In a video produced for the soda brand, Tucker…

October 3, 2013, 12:26 PM EDT

Firehouse Combines Business Consulting With Advertising Work Dallas-based boutique promotes local farmers

Specs Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options What Advertising agency Where Dallas offices Farmers markets…

May 23, 2013, 6:54 AM EDT

Oily Bohunk Josh Button Makes Landfall in Ad for Diet Dr Pepper Yet another one-of-a-kind

Damn you, hot hunks of advertising! Damn you to hot, hunky hell! Your Grecian glutes mock me as I polish off another nacho platter, and your six-pack abs shame me…

May 20, 2013, 12:10 PM EDT

Grizzly Dude From '70s Beer Ads Gets Lost, Wanders Into Modern Spot for Dr Pepper Ten Deutsch's manliest man

Oh, how I've longed to get away from it all and live in the woods, wild and free, with some guy in a bear suit as my only companion. The…

April 4, 2013, 10:41 AM EDT

Vote for the Best and Worst Brand Extensions Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

December 20, 2012, 5:51 PM EST

Advertisement