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Topic: Downy

Ad of the Day: Downy Wants You to Hug More (and It Helps If You Smell Nice) New video celebrates embracing

Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug. So, stop…

June 6, 2014, 12:19 PM EDT

The Life and Times of the Snuggle Bear Lecturing us about laundry for 30 years, and now a social-media star

In 1983, Unilever took the wraps off of Snuggle, a new brand of fabric softener designed to take on Procter & Gamble's Downy, the unchallenged, 800-pound gorilla of the segment. Since…

April 23, 2014, 9:51 PM EDT

360i Is Selected as the 2013 Digital Agency of the Year Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

December 8, 2013, 9:46 PM EST

Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign P&G brand's offline creative will reflect social media engagement

It's not easy getting back to work the week after Labor Day. That's what Procter & Gamble's Downy was thinking with its "Softside" campaign whose fabric sculptures like the example shown…

September 5, 2013, 1:08 PM EDT

Ad of the Day: Downy Amy Sedaris and her Unstopables will get your clothes kooky clean

In Grey's new ad campaign for Downy Unstopables (yes, just one "p"), the popular fabric-softener brand is kicking the old "mom" image with spots featuring "laundry expert" (and accomplished lifestyle…

August 18, 2011, 1:52 PM EDT

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