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Topic: Downy

Clothing Crackles With the Meaning of Life in These Excellent European Fabric Softener Ads

Love your laundry

Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion. Each of these four long-form ads from Grey…

Check Out Tide's Extensive Vine Push for the Olympics

P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

Downy guy lives in Macy's window for week

The always-on nature of the Web is making live marketing stunts more and more common. Gap had its GPS-equipped reindeer, and the Old Spice guy, of course, did his live…

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