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Topic: Downy

Brands Tap Into the Growing Fervor Around the U.S. Women's World Cup Run

Coke goes patriotic, Seahawks get funny

The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final. And while only a modest number of brands were…

Ad of the Day: Downy Wants You to Hug More (and It Helps If You Smell Nice)

New video celebrates embracing

Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug. So, stop…

The Life and Times of the Snuggle Bear

Lecturing us about laundry for 30 years, and now a social-media star

In 1983, Unilever took the wraps off of Snuggle, a new brand of fabric softener designed to take on Procter & Gamble's Downy, the unchallenged, 800-pound gorilla of the segment. Since…

Check Out Tide's Extensive Vine Push for the Olympics

P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

360i Is Selected as the 2013 Digital Agency of the Year

Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign

P&G brand's offline creative will reflect social media engagement

It's not easy getting back to work the week after Labor Day. That's what Procter & Gamble's Downy was thinking with its "Softside" campaign whose fabric sculptures like the example shown…

Ad of the Day: Downy

Amy Sedaris and her Unstopables will get your clothes kooky clean

In Grey's new ad campaign for Downy Unstopables (yes, just one "p"), the popular fabric-softener brand is kicking the old "mom" image with spots featuring "laundry expert" (and accomplished lifestyle…

Downy guy lives in Macy's window for week

The always-on nature of the Web is making live marketing stunts more and more common. Gap had its GPS-equipped reindeer, and the Old Spice guy, of course, did his live…

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