Topic: Dow

Ready for Takeoff Travelers have always expected suitcases to be light and strong

In 1918, the Shwayder brothers of Denver began to manufacture a newfangled kind of luggage called the “suit case.” Facing no shortage of competition from more established trunk makers, Jesse…

November 23, 2012, 9:55 AM EST

Worst 2012 Olympic Mascot? Dow Chemical's Faceless Hedge Man 'Hopeiary' annoys London athletes

Meet the new faceless face of chemical conglomerate Dow. He (it?) is a giant green biped made of hedges, created by Draftfcb in Chicago. He goes to London and helps…

July 20, 2012, 9:59 AM EDT

Ad of the Day: Dow A human train glides silently through cities, a metaphor for the company's work to make railways quieter

Dow is all about putting a human face on its technical solutions to some of the world's problems. The company's latest spot, from Draftfcb Chicago, certainly has humanity to spare—it's…

March 23, 2012, 1:03 PM EDT

NYC Billboard's Math Puzzle Will Make Your Brain Hurt At least it's not for Farmers Insurance

New York's SoHo district is getting some curious out-of-home advertising lately. First, there was the Jell-O Pudding Face billboard with the live Twitter mood-ometer. Now, a mystery advertiser has put…

September 20, 2011, 3:05 PM EDT