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Topic: Dove

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

YouTube's 10 Most-Watched Ads in April A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

May 8, 2013, 7:14 AM EDT

Dove Magazine Ad Uses Carbon Paper to Show How Abusive Words Don't Fade Building children's self-esteem

The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing…

May 7, 2013, 11:07 AM EDT

Latest Parody of Ogilvy's Dove Campaign Is Sketchy and NSFW Your balls are beautiful

Frankly, I needed a testicle-themed parody of Dove's "Real Beauty Sketches" like I needed a kick in the crotch. Portal A was only too glad to oblige, producing this NSFW…

May 1, 2013, 9:05 AM EDT

5 Reasons Why Some Critics Are Hating on Dove's Real Beauty Sketches Video Contrarian views on Ogilvy's creation

Dove's "Real Beauty Sketches" quickly became a viral phenomenon. But as it blazed past 1 million views on YouTube, the video has racked up its fair share of critics, too.…

April 19, 2013, 4:37 PM EDT

Low Self-Esteem Is Not a Problem in Dove's Real Beauty Sketches … for Men Perfect parody of Ogilvy campaign

Ogilvy Brazil's "Real Beauty Sketches" campaign for Dove took the Internet by storm this week with its clever use of a forensics artist to show women that they're really more…

April 18, 2013, 3:10 PM EDT

Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them Moving work by Ogilvy Brazil

Gil Zamora is an FBI-trained forensics artist with over 3,000 criminal sketches under his belt. Dove (through Unilever's U.K. office) and Ogilvy Brazil hired him to interview and draw seven…

April 16, 2013, 10:20 AM EDT

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