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Topic: Dove

Beauty Brands Partner With Women's Mags For Girl-Powered Videos

Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

Today's #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry

Twitter chat begins at 2 p.m. ET

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women. Messages of…

How Ads That Empower Women Are Boosting Sales and Bettering the Industry

Advertising Week panel spotlights 'fem-vertising'

They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these…

Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty

Good and not so good

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is…

It's What You Do With Big Data That Counts

Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation

Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

Ogilvy's 'Sketches' for Dove Takes Grand Effie

Popular campaign continues to rack up awards

The applause for Dove’s “Sketches” campaign from Ogilvy & Mather continued tonight, with the brand and agency claiming the top prize at the Effie Awards in New York. A jury of…

Macy's Is the First Retailer to Run Facebook's Auto-Play Video Ads

Tested the social spots over the weekend

Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep…

Here Are the 10 Brands Moms Like Most Right Now

Looking for a last-minute Mother's Day gift?

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study…

How Real Women Would Actually Respond to a Dove 'Experiment'

'I don't think I look like a zoo animal'

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.  A new parody video…

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