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Topic: Dove

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Why Dove, Coca-Cola and McDonald’s are smiling at millennials

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in…

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media

Samsung finds a new way to win, while Dior wowed viewers

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today. Data company 4C Insights…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night

Will women #SpeakBeautiful?

Coca-Cola didn't have much success turning nasty tweets into nice ones as part of its Super Bowl campaign. But now, Dove—in partnership with Twitter itself—will try to do something similar…

Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl

'Pay attention' to top brands there on game day

Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with…

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year

Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

For Super Bowl, Dove Men Will Basically Just Put a New Hashtag on Its 2014 Father's Day Ad

Smart refresh or missed opportunity?

If you loved Dove Men + Care's touching ad from last Father's Day, you'll either be disappointed or excited to hear what the brand has in store for the Super…

Ad of the Day: Dove's Latest Film Encourages Girls to Love Their Curls

Only 4 out of 10 curly haired girls think their hair is beautiful

Dove's newest film, from Ogilvy & Mather in Paris, continues the brand's messaging of real beauty and loving oneself, but to a new crowd—girls and women with curly hair. Dove Hair:…

Beauty Brands Partner With Women's Mags For Girl-Powered Videos

Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

Today's #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry

Twitter chat begins at 2 p.m. ET

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women. Messages of…

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