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Topic: Dove

Ad of the Day: Dove's New Film Challenges Teen Girls, and Their Moms, to Take Honest Selfies Marking 10 years of 'Real Beauty'

In retrospect, it seems obvious that Dove would be the brand to find fertile, even poignant creative ground in the selfie, that ultimate modern-day expression of self-regard—though, to many, also…

January 21, 2014, 11:34 AM EST

The 7 Most Inspiring Ad Campaigns for Women in 2013 Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

December 16, 2013, 11:20 AM EST

The 10 Most Watched Ads on YouTube in 2013 These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

December 11, 2013, 8:18 AM EST

The 10 Best Ads of 2013 The year's greatest triumphs in concept and craft

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our…

December 9, 2013, 10:10 PM EST

A Night to Remember: Brand Genius Awards 2013 Some of the sharpest minds in marketing honored at New York's Capitale

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family…

September 27, 2013, 2:16 PM EDT

Geniuses Brand and Grand [Video] At the 2013 Brand Genius Awards, features editor Michael Bürgi meets seven of marketing's finest

At New York's Capitale, Dove's Grand Brand Genius Fernando Machado, Activision's Tim Ellis, Southern Comfort's Mark Bacon, Samsung's Todd Pendleton, Beats by Dre's Omar Johnson and the Warby Parker duo…

September 26, 2013, 9:55 AM EDT

Unilever's Global Media Lead on Branded Content, Big Data and Display Predicts brands will take content marketing in house

Public relations firms and digital shops that are currently cashing in on branded editorial may want to think about finding new revenue sources. So suggested one Unilever exec today at…

September 23, 2013, 8:41 PM EDT

What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

Adweek’s 2013 Brand Genius Awards Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

September 22, 2013, 10:18 PM EDT

Dove Launches New Chocolate by Sculpting (and Eating) Mario Lopez Because why not?

For reasons I don't entirely comprehend, Dove Chocolate recently decided to launch its new Mint & Dark Chocolate Swirl candies by creating a larger-than-life sculpture of TV personality Mario Lopez’s…

August 16, 2013, 7:59 AM EDT

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