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Topic: Dove

Triptent Wants to Be a One-Stop Content Marketing Shop for Brands

Fashion and beauty players get on board

Specs Who (L. to r.) CEO Joe Masi; executive producer Alana Hearn; partner, managing director Colleen Kelly; ecd John Paul Tran What Content marketing agency Where New York Triptent knows a thing or…

3 Women Who Are Blind Say What Beauty Means to Them in Dove's Latest Ad

How you feel, not what you see

Dove has released another ad beauty, this time in Sweden and from the perspective of three women who are blind. From their perspective, beauty is a feeling brought on by…

Men Face a Gut-Wrenching Choice of Their Own in This Parody of Dove's Doors Ad

Looking inward, or at least downward

Men, if you saw a door marked "Big Dick" and a door marked "Average Dick," which would you walk through? Two weeks ago, Dove released a new video in its long-running…

After Removing Article Critical of Dove, BuzzFeed Says It Wants to Avoid Publishing 'Hot Takes'

UPDATE: The site's editor has reversed course and reinstated the post

UPDATE: BuzzFeed editor-in-chief Ben Smith has republished the site's negative articles about Dove and Monopoly, noting that he had ordered them removed "without any respect to our standards or process." Here's…

Dove's Latest Film Makes Women Choose If They Are 'Beautiful' or 'Average'

But is the concept overly simplified?

Over the past decade, Dove has had a laser focus, challenging women's concepts of beauty and championing "real women" to see themselves as beautiful. The brand has received overwhelming praise…

Infographic: Women's Media Consumption Habits

Digital preferences show how brands can reach ladies on their own terms

As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers. For more than a…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

For Unilever's CMO, Global Growth and Social Responsibility Are Now Inseparable Goals

CPG empire has learned doing good is good business

Keith Weed seems a little shell-shocked. Just a few days earlier, he was in shirtsleeves and in the embrace of a 90-degree day in Singapore. But this March morning, he finds…

'Real Women' Will Appear on the Cover of Redbook's Fall Fashion Issue

Hearst title partners with Dove in risky move away from celebs

In September, Redbook will break away from the traditional celebrity cover model. Instead, the Hearst title will feature a group of real women—all winners of the magazine's second annual Real…

24 Hours in Advertising: Wednesday, March 4, 2015

Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

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