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Topic: Dove

Why Brands Are Building Their Own 'Museums' Where Immersion Is the Price of Entry

Cheetos, Hulu, Land O'Lakes have set up exhibits

Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese. These are just some of the "rare" Cheetos featured in the "Chester's Masterpieces" section of the online Cheetos Museum. Since June, the Frito-Lay-owned…

Dove's New Billboards Criticize the Way the Media Discusses Female Athletes' Looks

Displays in 3 cities call out sexist rhetoric

When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance on the field and that has got to stop, according to…

Dove Wants Women to Define Beauty for Themselves in New Campaign

#MyBeautyMySay spot aims to inspire

Traditional beauty standards for women are arguably narrow but they aren't worth paying attention to, says Dove's latest campaign.  With its new #MyBeautyMySay spot the Unilever brand kicks off a new…

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

Dove's Latest Mission? Revamping Beauty Ideals in India

Brand hopes to spark change with new short film

Dove's got a new short film, Let's Break the Rules of Beauty, which champions a more inclusive approach to beauty for Indian women.  The 50-second short, from Indian film director, screenwriter…

Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

#SpeakBeautiful gets personal with customized analysis

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem. The team launched a…

Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps

They're millennial marketing gold

More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.  Robert Candelino, marketing vp for Unilever, quickly…

SheKnows Media Joins the Ranks of First-Time Presenters at This Year's NewFronts

A spot opened up after Vevo dropped out

The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie. Among the 37…

Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Joe Yanarella is Adweek's Digital Editor of the Year

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then,…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

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