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Topic: Dove

Ad of the Day: Dove's 'Beauty Patch' Seeks to Empower Women by Fooling Them Yet they don't seem to mind

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the…

April 9, 2014, 11:45 AM EDT

A Candid Conversation With 5 Women Leaders of Advertising and Media The triumphs and trials of smashing the ceiling

Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called “Why Women Still Can’t Have It All.” The piece, which sparked a national debate about the impossibilities…

March 30, 2014, 8:57 PM EDT

Adweek's Top 5 Commercials of the Week: Jan. 17-24 Doggies to selfies, controversy to optimism—vote for your favorite spot

This week's matchup of the best commercials pits an uplifting Honda spot against comedy and real-life controversy, plus the Governator dons a disguise for a good cause and Dove's "Real…

January 24, 2014, 8:28 AM EST

Ad of the Day: Dove's New Film Challenges Teen Girls, and Their Moms, to Take Honest Selfies Marking 10 years of 'Real Beauty'

In retrospect, it seems obvious that Dove would be the brand to find fertile, even poignant creative ground in the selfie, that ultimate modern-day expression of self-regard—though, to many, also…

January 21, 2014, 11:34 AM EST

Geniuses Brand and Grand [Video] At the 2013 Brand Genius Awards, features editor Michael Bürgi meets seven of marketing's finest

At New York's Capitale, Dove's Grand Brand Genius Fernando Machado, Activision's Tim Ellis, Southern Comfort's Mark Bacon, Samsung's Todd Pendleton, Beats by Dre's Omar Johnson and the Warby Parker duo…

September 26, 2013, 9:55 AM EDT

Unilever's Global Media Lead on Branded Content, Big Data and Display Predicts brands will take content marketing in house

Public relations firms and digital shops that are currently cashing in on branded editorial may want to think about finding new revenue sources. So suggested one Unilever exec today at…

September 23, 2013, 8:41 PM EDT

What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

Dove's 'Real Beauty Sketches' Earns Ogilvy Brazil the Titanium Grand Prix Fourth Grand Prix this week for Ogilvy network

CANNES, France—Dove's wildly successful "Real Beauty Sketches" campaign, the runaway viral advertising success of 2013 so far, won the Titanium Grand Prix at Cannes Lions here tonight, earning Ogilvy &…

June 22, 2013, 3:30 PM EDT

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

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