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Topic: Dove

Triptent Wants to Be a One-Stop Content Marketing Shop for Brands

Fashion and beauty players get on board

Specs Who (L. to r.) CEO Joe Masi; executive producer Alana Hearn; partner, managing director Colleen Kelly; ecd John Paul Tran What Content marketing agency Where New York Triptent knows a thing or…

After Removing Article Critical of Dove, BuzzFeed Says It Wants to Avoid Publishing 'Hot Takes'

UPDATE: The site's editor has reversed course and reinstated the post

UPDATE: BuzzFeed editor-in-chief Ben Smith has republished the site's negative articles about Dove and Monopoly, noting that he had ordered them removed "without any respect to our standards or process." Here's…

Infographic: Women's Media Consumption Habits

Digital preferences show how brands can reach ladies on their own terms

As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers. For more than a…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

For Unilever's CMO, Global Growth and Social Responsibility Are Now Inseparable Goals

CPG empire has learned doing good is good business

Keith Weed seems a little shell-shocked. Just a few days earlier, he was in shirtsleeves and in the embrace of a 90-degree day in Singapore. But this March morning, he finds…

'Real Women' Will Appear on the Cover of Redbook's Fall Fashion Issue

Hearst title partners with Dove in risky move away from celebs

In September, Redbook will break away from the traditional celebrity cover model. Instead, the Hearst title will feature a group of real women—all winners of the magazine's second annual Real…

24 Hours in Advertising: Wednesday, March 4, 2015

Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Why Dove, Coca-Cola and McDonald’s are smiling at millennials

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in…

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media

Samsung finds a new way to win, while Dior wowed viewers

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today. Data company 4C Insights…

Lego's Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

'Everything Is Awesome' sparked 47,290 mentions

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.  According to Amobee's Brand Intelligence division, the toy brand received 47,290…

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