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Topic: Dove

Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down

A move in the right direction?

For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme. A group of diverse women invade a clothing boutique and turn the challenge…

Why Seeking Untapped 'White Space' Is a Dangerous Trap for Marketers

Appeal to customers' universal needs with one-of-a-kind creative

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space." Jonathan Cude Alex Fine Yes,…

3 Things Kiss Taught Me About Marketing

Iconic band knew how to rock brand storytelling

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face…

Global Agency of the Year: In Turbulent Times, Ogilvy Seamlessly Ushers in a New Era

By focusing on its goal of 'Twin Peaks': creative and results

When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business…

Why Brands Are Building Their Own 'Museums' Where Immersion Is the Price of Entry

Cheetos, Hulu, Land O'Lakes have set up exhibits

Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese. These are just some of the "rare" Cheetos featured in the "Chester's Masterpieces" section of the online Cheetos Museum. Since June, the Frito-Lay-owned…

Dove's New Billboards Criticize the Way the Media Discusses Female Athletes' Looks

Displays in 3 cities call out sexist rhetoric

When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance on the field and that has got to stop, according to…

Dove Wants Women to Define Beauty for Themselves in New Campaign

#MyBeautyMySay spot aims to inspire

Traditional beauty standards for women are arguably narrow but they aren't worth paying attention to, says Dove's latest campaign.  With its new #MyBeautyMySay spot the Unilever brand kicks off a new…

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

Dove's Latest Mission? Revamping Beauty Ideals in India

Brand hopes to spark change with new short film

Dove's got a new short film, Let's Break the Rules of Beauty, which champions a more inclusive approach to beauty for Indian women.  The 50-second short, from Indian film director, screenwriter…

Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

#SpeakBeautiful gets personal with customized analysis

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem. The team launched a…

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