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Topic: Dove

Dove's 'Beauty Patch' Already Has 13 Million Views Skincare brand does it again, sits atop Top 10 video rankings

Dove's Beauty Patch video has been viewed a whopping 13 million times in six days on YouTube, per the brand's account on the social vids site. Not surprisingly, that kind of…

April 15, 2014, 1:30 PM EDT

Dove Billboard Tells New Jersey to Be Proud of Being the Armpit of America Ad quickly raises a stink

Dove's billboard attempting to redefine New Jersey's reputation as the "Armpit of America" seems to be getting the state in quite a lather. The backlash, while not unexpected, is especially…

February 28, 2014, 3:49 PM EST

The 7 Most Inspiring Ad Campaigns for Women in 2013 Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

December 16, 2013, 11:20 AM EST

Dove Launches New Chocolate by Sculpting (and Eating) Mario Lopez Because why not?

For reasons I don't entirely comprehend, Dove Chocolate recently decided to launch its new Mint & Dark Chocolate Swirl candies by creating a larger-than-life sculpture of TV personality Mario Lopez’s…

August 16, 2013, 7:59 AM EDT

Kelly Cutrone Rips Dove Campaign, Says Consumers Want the Skinny Look 'It doesn't make me want to buy Dove'

Dove's "Real Beauty" campaign doesn't have many vocal critics, but here's one: Kelly Cutrone, founder of fashion PR firm People's Revolution and star of The Hills, The City and Kell…

July 24, 2013, 12:56 PM EDT

The 10 Most-Viral Ads of 2013 (So Far) The most sharable hits through five months of a great year for online video

A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova. Dove, Budweiser and Kmart all rank near the top of…

May 28, 2013, 12:45 PM EDT

Dove Magazine Ad Uses Carbon Paper to Show How Abusive Words Don't Fade Building children's self-esteem

The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing…

May 7, 2013, 11:07 AM EDT

Latest Parody of Ogilvy's Dove Campaign Is Sketchy and NSFW Your balls are beautiful

Frankly, I needed a testicle-themed parody of Dove's "Real Beauty Sketches" like I needed a kick in the crotch. Portal A was only too glad to oblige, producing this NSFW…

May 1, 2013, 9:05 AM EDT

5 Reasons Why Some Critics Are Hating on Dove's Real Beauty Sketches Video Contrarian views on Ogilvy's creation

Dove's "Real Beauty Sketches" quickly became a viral phenomenon. But as it blazed past 1 million views on YouTube, the video has racked up its fair share of critics, too.…

April 19, 2013, 4:37 PM EDT

Low Self-Esteem Is Not a Problem in Dove's Real Beauty Sketches … for Men Perfect parody of Ogilvy campaign

Ogilvy Brazil's "Real Beauty Sketches" campaign for Dove took the Internet by storm this week with its clever use of a forensics artist to show women that they're really more…

April 18, 2013, 3:10 PM EDT

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