Advertisement

Topic: Dove

Dove's Latest Film Makes Women Choose If They Are 'Beautiful' or 'Average'

But is the concept overly simplified?

Over the past decade, Dove has had a laser focus, challenging women's concepts of beauty and championing "real women" to see themselves as beautiful. The brand has received overwhelming praise…

How Real Women Would Actually Respond to a Dove 'Experiment'

'I don't think I look like a zoo animal'

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.  A new parody video…

Dove's 'Beauty Patch' Already Has 13 Million Views

Skincare brand does it again, sits atop Top 10 video rankings

Dove's Beauty Patch video has been viewed a whopping 13 million times in six days on YouTube, per the brand's account on the social vids site. Not surprisingly, that kind of…

Dove Billboard Tells New Jersey to Be Proud of Being the Armpit of America

Ad quickly raises a stink

Dove's billboard attempting to redefine New Jersey's reputation as the "Armpit of America" seems to be getting the state in quite a lather. The backlash, while not unexpected, is especially…

The 7 Most Inspiring Ad Campaigns for Women in 2013

Vote for your favorite in a strong year for empowering work

It's been a great year for women-empowering ads. Brands tackled everything from gender stereotypes (Pantene) to sexism (UN Women) to cultural repression (Tanishq), encouraged women to be kinder to themselves…

Dove Launches New Chocolate by Sculpting (and Eating) Mario Lopez

Because why not?

For reasons I don't entirely comprehend, Dove Chocolate recently decided to launch its new Mint & Dark Chocolate Swirl candies by creating a larger-than-life sculpture of TV personality Mario Lopez’s…

Kelly Cutrone Rips Dove Campaign, Says Consumers Want the Skinny Look

'It doesn't make me want to buy Dove'

Dove's "Real Beauty" campaign doesn't have many vocal critics, but here's one: Kelly Cutrone, founder of fashion PR firm People's Revolution and star of The Hills, The City and Kell…

The 10 Most-Viral Ads of 2013 (So Far)

The most sharable hits through five months of a great year for online video

A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova. Dove, Budweiser and Kmart all rank near the top of…

Dove Magazine Ad Uses Carbon Paper to Show How Abusive Words Don't Fade

Building children's self-esteem

The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing…

Latest Parody of Ogilvy's Dove Campaign Is Sketchy and NSFW

Your balls are beautiful

Frankly, I needed a testicle-themed parody of Dove's "Real Beauty Sketches" like I needed a kick in the crotch. Portal A was only too glad to oblige, producing this NSFW…

Advertisement