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Topic: Dove

3 Things Kiss Taught Me About Marketing

Iconic band knew how to rock brand storytelling

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face…

Global Agency of the Year: In Turbulent Times, Ogilvy Seamlessly Ushers in a New Era

By focusing on its goal of 'Twin Peaks': creative and results

When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business…

Dove Straps Heart Monitors on Men to See How They React to Models, and Their Loved Ones

Portuguese spot makes a questionable point

Imagine you're asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member. A new Dove ad from Portugal does…

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Adweek reveals this year's award winners

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group…

Why Brands Are Building Their Own 'Museums' Where Immersion Is the Price of Entry

Cheetos, Hulu, Land O'Lakes have set up exhibits

Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese. These are just some of the "rare" Cheetos featured in the "Chester's Masterpieces" section of the online Cheetos Museum. Since June, the Frito-Lay-owned…

Dove's New Billboards Criticize the Way the Media Discusses Female Athletes' Looks

Displays in 3 cities call out sexist rhetoric

When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance on the field and that has got to stop, according to…

Dove Wants Women to Define Beauty for Themselves in New Campaign

#MyBeautyMySay spot aims to inspire

Traditional beauty standards for women are arguably narrow but they aren't worth paying attention to, says Dove's latest campaign.  With its new #MyBeautyMySay spot the Unilever brand kicks off a new…

These 6 Great CPG Commercials Were the Whole Package

See the brands that shook up boring categories and turned shoppers into believers

Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating creative ideas, and…

Dove's Latest Mission? Revamping Beauty Ideals in India

Brand hopes to spark change with new short film

Dove's got a new short film, Let's Break the Rules of Beauty, which champions a more inclusive approach to beauty for Indian women.  The 50-second short, from Indian film director, screenwriter…

Dove Moves Away From Social Experiments in Its Latest Ad About Loving Your Hair

But women still feel the strain of expectations

Women buck hair conventions in Dove's latest campaign, from Havas Helia, which tells women they should wear their hair however they like—despite societal pressures to fit into narrow standards of…

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