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Topic: Dove

These Empowering Ads Were Named the Best of #Femvertising

Dove, Always, Ram Trucks receive new award

Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women's lifestyle digital…

Real Guys React to Learning They'll Be Dads in Dove's Charming Ode to Father's Day

'Strength means showing you care'

And now, for something completely different from Dove: A Father's Day ad. Via footage culled from across the Internet, Dove's Men+Care division treats us to to the spontaneous, real-life reactions of…

YouTube Crowns Its Ad of the Decade

Kobe and Messi's Turkish Airlines spot outruns Little Vader

Celebrities taking selfies is a hallmark of the modern entertainment age. And in the end, even "The Force" is powerless to stop it. Turkish Airlines' "Kobe vs. Messi: The Selfie Shootout"…

Triptent Wants to Be a One-Stop Content Marketing Shop for Brands

Fashion and beauty players get on board

Specs Who (L. to r.) CEO Joe Masi; executive producer Alana Hearn; partner, managing director Colleen Kelly; ecd John Paul Tran What Content marketing agency Where New York Triptent knows a thing or…

3 Women Who Are Blind Say What Beauty Means to Them in Dove's Latest Ad

How you feel, not what you see

Dove has released another ad beauty, this time in Sweden and from the perspective of three women who are blind. From their perspective, beauty is a feeling brought on by…

Men Face a Gut-Wrenching Choice of Their Own in This Parody of Dove's Doors Ad

Looking inward, or at least downward

Men, if you saw a door marked "Big Dick" and a door marked "Average Dick," which would you walk through? Two weeks ago, Dove released a new video in its long-running…

After Removing Article Critical of Dove, BuzzFeed Says It Wants to Avoid Publishing 'Hot Takes'

UPDATE: The site's editor has reversed course and reinstated the post

UPDATE: BuzzFeed editor-in-chief Ben Smith has republished the site's negative articles about Dove and Monopoly, noting that he had ordered them removed "without any respect to our standards or process." Here's…

Dove's Latest Film Makes Women Choose If They Are 'Beautiful' or 'Average'

But is the concept overly simplified?

Over the past decade, Dove has had a laser focus, challenging women's concepts of beauty and championing "real women" to see themselves as beautiful. The brand has received overwhelming praise…

Infographic: Women's Media Consumption Habits

Digital preferences show how brands can reach ladies on their own terms

As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers. For more than a…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

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