Topic: Doubleclick
Facebook's much-reported plan to acquire Microsoft's Atlas ad server is finally a go. On Thursday the companies announced the acquisition agreement. However, a number of industry veterans have questioned the buy, pointing to…
In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…
GoPro is in the “go big” business, building its brand on the backs and boards of extreme sports athletes like surfers, snowboarders and BASE jumpers. And for the release of its…
The rise of an external Facebook ad network could be closer than ever. The social network is looking into buying Atlas Solutions from Microsoft, according to reports published Thursday by…
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…
Companies like DoubleVerify, AdSafe and AdXpose have built a business on ensuring that marketers’ display ads pop up only in brand-safe environments. While those companies have since expanded their services…
Google shot a flaming arrow across the entire LUMAscape chart on Tuesday in announcing the DoubleClick Digital Marketing platform. The combined product will roll out over the coming months and…
Thanks to the Google-obsessed press, Vibrant Media, Media Innovation Group and PointRoll almost got away with bypassing the privacy settings in Apple's Safari browser. But now the three companies will…
It looks like Google was caught with its hand in the privacy cookie jar again. The Wall Street Journal cited a research study from Stanford University showing that Google DoubleClick…
Google can breathe a sigh of relief now that the Department of Justice has closed its investigation into Google's $400 million deal to buy Admeld, a display advertising company that…
