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Topic: doubleclick ad exchange

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Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

October 3, 2014, 2:02 PM EDT

Google Opens Exclusive Video Ad Market for Select Publishers and Brands Only premium need apply

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad…

June 4, 2014, 1:04 PM EDT

AppNexus Hires Ex-CEO of 24/7 Media As CFO Public experience hints at Wall Street ambitions

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company…

April 7, 2014, 12:09 AM EDT

Google Winds Down Wildfire to Focus on DoubleClick Integration Competitor Sprinklr says it's going to gain from the move

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs. The company that the search giant bought in 2012 for a reported $250…

March 14, 2014, 1:49 PM EDT

Google, Local News Sites Create Private Exchange Daily News, McClatchy among ad partners

Google today struck an advertising deal involving more than 800 local newspapers and 200 TV stations, including the New York Daily News and McClatchy publications. The participants formed a private exchange…

February 24, 2014, 12:43 PM EST

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