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Topic: Dos Equis

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Jim Beam and Dos Equis have been quick to embrace the trend

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to…

Check Out the N.Y. Home of Havas [Video]

Find out what this 'village' has to offer

Lower Manhattan's Hudson Square area, once home to mostly industrial tenants and printers, is now home to some of the world's biggest advertising agencies. In the heart of it, across…

Together at Last: Richard Branson and the Most Interesting Man in the World

Debonair duo unite for Virgin Hotels (not Dos Equis)

What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently.  To promote the upcoming reveal of the first Virgin Hotel, located in…

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]

We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

Miller High Life Celebrates the Least Interesting Man in the World

'I Am Rich' ads go for everyman appeal

Miller High Life would like you to meet Rich, the least interesting man in the world. The champagne of beers, absent on national TV since 2012, is returning to the airwaves…

Adweek's Top 5 Commercials of the Week: March 7-14

Strangers kiss, Will Ferrell takes on Robert Redford, and a tribute to dad-kind. Vote for your favorite

As winter winds down, spring fever takes over. And no one is more in the mood than Wren, the small fashion label that had the week's breakout viral advertising hit…

Dog Sledder, Life Saver, Surgery Fixer: Dos Equis Keeps It Interesting

No wonder he's always thirsty

Considering that Dos Equis' "Most Interesting Man in the World" has become a meme with thousands of crowdsourced iterations, the bar is set pretty high for new official ads in…

Most Interesting Man Eclipsed by Fake Bobsledders in New Dos Equis Ad

But at least they're talking about him

The Olympic athletes in this Dos Equis ad may just be actors (the Olympics won't let non-sponsors use legit athletes for advertising), but they still end up being the stars…

Dos Equis Spokesman Does the Most Interesting 'Ask Me Anything' in the World

Jonathan Goldsmith stops by Reddit for mine-clearing charity

You might think Dos Equis' mind-bendingly classy pitchman was too busy saving supermodels on the far side of the world to spend any time answering to the dweebish hoi polloi…

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