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Topic: Dos Equis

Dos Equis Puts 2 Fairly Interesting People, Erin Andrews and Luis Guzmán, in New Ads

Plus, rate your own interestingness with a Facebook app

Jonathan Goldsmith's Most Interesting Man in the World might have said adios (and flown off to Mars), but Dos Equis is hardly finished with its "Most Interesting" theme. The Heineken brand…

Ad of the Day: Jonathan Goldsmith Ends His Epic Run as Dos Equis' Most Interesting Man

But the character will live on, through someone else

After an impressive and very interesting 10-year run, Jonathan Goldsmith is saying goodbye to his iconic Dos Equis ad character, the Most Interesting Man in the World—appearing in one final…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Jim Beam and Dos Equis have been quick to embrace the trend

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to…

Check Out the N.Y. Home of Havas [Video]

Find out what this 'village' has to offer

Lower Manhattan's Hudson Square area, once home to mostly industrial tenants and printers, is now home to some of the world's biggest advertising agencies. In the heart of it, across…

Together at Last: Richard Branson and the Most Interesting Man in the World

Debonair duo unite for Virgin Hotels (not Dos Equis)

What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently.  To promote the upcoming reveal of the first Virgin Hotel, located in…

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]

We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

Miller High Life Celebrates the Least Interesting Man in the World

'I Am Rich' ads go for everyman appeal

Miller High Life would like you to meet Rich, the least interesting man in the world. The champagne of beers, absent on national TV since 2012, is returning to the airwaves…

Adweek's Top 5 Commercials of the Week: March 7-14

Strangers kiss, Will Ferrell takes on Robert Redford, and a tribute to dad-kind. Vote for your favorite

As winter winds down, spring fever takes over. And no one is more in the mood than Wren, the small fashion label that had the week's breakout viral advertising hit…

Dog Sledder, Life Saver, Surgery Fixer: Dos Equis Keeps It Interesting

No wonder he's always thirsty

Considering that Dos Equis' "Most Interesting Man in the World" has become a meme with thousands of crowdsourced iterations, the bar is set pretty high for new official ads in…

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