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Topic: Doritos

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner Thumbs-up for 'Finger Cleaner'

You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest…

January 6, 2014, 9:10 AM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

Adweek's Top 10 Commercials of the Week Adobe clicks, Doritos crashes, and Burger King really Satisfries

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

September 27, 2013, 9:23 AM EDT

Ad of the Day: Suave, Ridiculous Man Explains Changes to Doritos Super Bowl Contest Paging Ron Burgundy

For the eighth year in a row, Doritos is giving aspiring Mad Men (and Mad Women) the chance to create an ad to air during the Super Bowl and win…

September 26, 2013, 1:14 PM EDT

Doritos Is Going Global for This Year’s Super Bowl Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

September 23, 2013, 10:11 PM EDT

Taco Bell Has an Extremely Active Social Marketing Team Tressie Lieberman's team is always ready

There was no time for rest this past Labor Day for Taco Bell’s social marketing team, busy shooting a YouTube video about a fan who started a drawing club out…

September 9, 2013, 10:05 PM EDT

Boston Terriers Are the Latest Breed to Get the Star Treatment Dog days of advertising

Every dog has its day—and today definitely belongs to the Boston terrier. After starring in a rash of ads back in the early aughts, the breed is back in a big…

August 19, 2013, 10:09 PM EDT

Seattle Police Continue Being Awesome by Handing Out 1,000 Bags of Doritos to Stoners Munchies stunt at Hempfest

Seattle police already had one of the most fascinating and amusing—not to mention relevant and informative—law-enforcement Twitter accounts in the country. But the department demonstrated again this weekend that engaging…

August 19, 2013, 1:20 PM EDT

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