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Topic: Doritos

Sexist Ads Get Recast, With the Men Degraded Instead of the Women

How does it feel, guys?

As we saw in our December roundup, there's no shortage of sexist ads—the vast majority of which are degrading to women rather than men. But what if the tables were…

Infographic: Budweiser Wins the Hashtag Super Bowl

Top 10 list also bodes well for Honda and Fox's 24, too

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field…

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner

Thumbs-up for 'Finger Cleaner'

You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest…

Fox Sells Out the Super Bowl

In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

5 Great Snapchat Ideas for Big Brands

Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

Adweek's Top 10 Commercials of the Week

Adobe clicks, Doritos crashes, and Burger King really Satisfries

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

Ad of the Day: Suave, Ridiculous Man Explains Changes to Doritos Super Bowl Contest

Paging Ron Burgundy

For the eighth year in a row, Doritos is giving aspiring Mad Men (and Mad Women) the chance to create an ad to air during the Super Bowl and win…

Doritos Is Going Global for This Year’s Super Bowl

Centralizing its Facebook presence for maximum social impact

Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big…

Taco Bell Has an Extremely Active Social Marketing Team

Tressie Lieberman's team is always ready

There was no time for rest this past Labor Day for Taco Bell’s social marketing team, busy shooting a YouTube video about a fan who started a drawing club out…

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