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Topic: Doritos

Lots of Super Bowl Ads Had Puppies or Dads. Only Doritos Did One With Puppy Dads There was just one small problem

If you watched this year's Super Bowl ads, you noticed two prevailing themes: cute puppies and awesome dads. Capitalizing on this trend, Doritos decided to combine the concepts in an…

February 2, 2015, 2:26 PM EST

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

February 2, 2015, 9:43 AM EST

Are These the Best and Worst Super Bowl Ads of the Past 5 Years? Ace Metrix looks back at its top and bottom scorers

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here are…

January 29, 2015, 1:10 PM EST

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

Ad of the Day: Doritos Loves Fake Ads This Time of Year, but Will Hate This One 'Crash the Super Bowl' crashed again

It's supposed to be Doritos' time to shine. But this year, everyone seems to be crashing the brand's "Crash the Super Bowl" contest. First, Newcastle Brown Ale piggybacked on the competition…

January 13, 2015, 1:33 PM EST

One of Doritos' Crash the Super Bowl Finalists Is Just Like This Award-Winning Ad From 2010 Those darned kids!

There's nothing in the Doritos "Crash the Super Bowl" rules that says the consumer-made ads have to be good. But they do—according to the judging criteria—have to be original. One of…

January 6, 2015, 4:29 PM EST

Doritos Reveals 10 'Crash the Super Bowl' Ad Finalists Which one of these will score the coveted TV spot?

Once a year, Doritos hosts the Crash the Super Bowl contest, a chance for independent filmmakers to try their hand at creating a spot for TV advertising's biggest day. After receiving…

January 5, 2015, 6:32 PM EST

Marketers Hope to Score Big With NFL Spots Here come the Football Ads

Are you ready for some football ads? Fall advertising campaigns are in full swing along with the new football season. As The New York Times reported, many new spots aired on…

September 8, 2014, 5:15 PM EDT

Here Is the Game of Thrones Theme Screamed by Goats Also a sheep

It's always hard to find the best goat scream for the occasion (Doritos devoted a lot of effort to the task). But sometimes, with what sounds like a little bit…

April 10, 2014, 5:00 PM EDT

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

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