Topic: Doritos

Is Crowdsourcing Turning Creative Directors Into Curators?

BBDO launches its own platform to retain business

"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may…

Q&A: Frito-Lay’s New CMO on Why the Brand Is Making Doritos Out of Cardboard

And what flavor has to do with the election

Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks. From spotlighting its potato farmers to dipping chips in chocolate to letting the…

Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips

Taking user-generated content to a new level

             Fans set a new world record for high-altitude tailgating at the Super Bowl. Doritos A few weeks ago on Super Bowl Sunday, Santa Clara residents passing near Levi's Stadium might…

Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging

Animals and ultrasounds struck a chord with viewers

While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most…

Doritos Ketchup Roses: The Tart, Crunchy Way to Say 'I Love You' This Valentine's Day

BBDO Toronto's tempting bouquet

Forget candy and flowers. Canadian Doritos fans have a much quirkier way to show their love—with a bouquet of ketchup-flavored Doritos roses.  The bouquets, the brainchild of BBDO Toronto, are geared…

Ranking the Super Bowl's Top 5 Animal Ads: From the Cuddly and Cute to the Downright Strange

Wiener dog stampede, singing sheep and more

No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always been…

Here's How Buzzy the Super Bowl's First Half Ads Were in 7 U.S. Cities

Doritos did great everywhere but San Diego

Chicagoans seemed to love Mountain Dew's #puppymonkeybaby Super Bowl ad, while Californians apparently thought Skittles' Big Game spot was cool, according to Geofeedia. The tech vendor also said Doritos' commercial was…

Esurance's Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute

Cash giveaway garnered huge Twitter chatter

The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran…

How Doritos' Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control

'Ultrasound' got consumers talking about abortion

Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50. The first was a 30-second spot from Australia which features a pregnant woman getting an ultrasound while her…

Q&A: PepsiCo's CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital

Pepsi, Frito-Lay dish on 2016 plans

From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating on-the-ground campaigns, PepsiCo is the undisputed king of Super Bowl advertisers. This year,…