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Topic: Don't Panic

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Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy Escape a life of misery, for only 10 minutes a day

Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about…

September 11, 2014, 4:44 PM EDT

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad With Shell around, everything is not awesome

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of…

July 9, 2014, 11:38 AM EDT

Three Years Later, We Finally Have a Brutally Powerful Ad About the Crisis in Syria A girl's life destroyed in one second a day

For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote. Last month's hidden-camera stunt in Norway, in…

March 5, 2014, 11:46 AM EST

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