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Topic: Doner

This Agency Made a Gift Registry Asking for Absurdly Lavish Presents for Its New Office

Doner's wish list might be slightly unrealistic

Doner is coming out, and it wants the world to know. The agency has chosen an amusing way to announce its move into a new office in Los Angeles via…

Pet Supplies Plus Chooses an Agency to Help It Expand Amid Fierce Competition

Young & Laramore's work will debut in spring

Pet Supplies Plus wants a bigger piece of its booming market, and it has tapped Young & Laramore for creative chores following a review. The independent shop in Indianapolis impressed the…

Supermarket Chain Food Lion Roars for Doner

MDC agency adds advertising chores following a review

Food Lion roared for Doner today, awarding the MDC Group agency its advertising business following a review. The assignment for the Detroit shop covers integrated marketing planning, targeted advertising campaigns, and…

JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers

Mcgarrybowen already working on spring marketing

JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new creative agency to lead its…

24 Hours in Advertising: Wednesday, March 4, 2015

Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

Ving Rhames Is ADT's First Spokesman in New Campaign From Doner

First work under CMO Jerri DeVard

In June, chief marketing officer Jerri DeVard hit the rewind button, moving ADT's creative business back to Doner after only eight months with Arnold. Now, Doner's first work for the security…

Papa John's Picks a New Agency to Help It Go Global

Initiative will handle media planning, digital efforts

Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged…

Highmark Health Moves Its Creative and Media Business to a New Agency

Doner takes over for Mullen

The Detroit office of Doner is the new creative and media lead for Highmark Health, a Pittsburgh, Penn.-based health care provider, following a review.   The MDC Partners agency replaces the…

Deutsch Takes on Sherwin-Williams' Other Consumer Brands

Assignment includes Dutch Boy, Krylon, Thompson's WaterSeal

McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands. Deutsch's assignment encompasses the likes of Dutch Boy, Krylon,…

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up

JCPenney, Outback Steakhouse parent Bloomin' Brands seek media agencies

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new…

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