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Topic: Doner

Choice Hotels Eyes 2 Finalists Annual media spending approaches $50 million

Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the shops…

June 27, 2014, 9:51 AM EDT

The Dukes of Hazzard Ride Again in AutoTrader's High-Octane Campaign Bo and Luke still have it, but their car doesn't

IDEA: It's been a while since Bo and Luke Duke raced around Hazzard County three decades ago in their 1969 Dodge Charger stock car, evading Boss Hogg and Rosco P.…

June 24, 2014, 1:21 PM EDT

Nashville Shop Wins O'Charley's Bohan Advertising succeeds Doner as lead agency

O’Charley’s has found a new lead agency in Nashville, Tenn. Bohan Advertising is taking on the restaurant chain’s creative business after a review. Media spending typically totals around $10 million a…

June 23, 2014, 5:05 PM EDT

Doner Reclaims ADT's Creative Business Reunion comes 8 months after the company hired Arnold

New chief marketing officer Jerri DeVard has taken the reins at ADT and hit the rewind button: she has moved the security mammoth back to Doner, eight months after the…

June 13, 2014, 4:36 PM EDT

Doner Wins Meijer's Media Business Grocery chain spends more than than $30 million in media annually

Regional grocery chain Meijer has shifted its media account after a review. Doner Media in Southfield, Mich. will handle planning and buying for the retailer, which is based in Grand Rapids,…

March 27, 2014, 4:36 PM EDT

Papa John's Finds a New Lead Creative Agency Grey succeeds Zimmerman on the business

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The…

February 24, 2014, 12:14 PM EST

Papa John's Picks Finalists in Its Creative Review 4 shops are competing for the business

Agencies from Boston, New York and outside Detroit have reached the final round in the Papa John's creative review. The pizza maker identified the finalists as New York shops BBDO and…

December 12, 2013, 1:32 PM EST

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

Golfsmith International Shifts Creative Account Doner succeeds GCF on the business

Retailer Golfsmith International has shifted its creative business to Doner after a review. Annual media spending on the assignment, which encompasses the Golfsmith brand in the U.S. and Golf Town in…

November 27, 2013, 12:49 PM EST

Initiative Wins Serta's Media Account Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

November 26, 2013, 2:25 PM EST

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