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Topic: Doner

24 Hours in Advertising: Wednesday, March 4, 2015 Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

March 4, 2015, 12:00 AM EST

Ving Rhames Is ADT's First Spokesman in New Campaign From Doner First work under CMO Jerri DeVard

In June, chief marketing officer Jerri DeVard hit the rewind button, moving ADT's creative business back to Doner after only eight months with Arnold. Now, Doner's first work for the security…

February 23, 2015, 5:08 PM EST

Papa John's Picks a New Agency to Help It Go Global Initiative will handle media planning, digital efforts

Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged…

February 4, 2015, 1:44 PM EST

Highmark Health Moves Its Creative and Media Business to a New Agency Doner takes over for Mullen

The Detroit office of Doner is the new creative and media lead for Highmark Health, a Pittsburgh, Penn.-based health care provider, following a review.   The MDC Partners agency replaces the…

January 29, 2015, 1:44 PM EST

Deutsch Takes on Sherwin-Williams' Other Consumer Brands Assignment includes Dutch Boy, Krylon, Thompson's WaterSeal

McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands. Deutsch's assignment encompasses the likes of Dutch Boy, Krylon,…

November 12, 2014, 12:03 PM EST

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up JCPenney, Outback Steakhouse parent Bloomin' Brands seek media agencies

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new…

October 31, 2014, 11:36 AM EDT

JCPenney Reviews Its Media Business After More Than a Decade With OMD Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

October 24, 2014, 5:25 PM EDT

Accounts in Review: A-B InBev, Tiffany Complete Media Searches Infiniti, meanwhile, lingers for another week

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its…

October 24, 2014, 12:09 PM EDT

Accounts in Review: Tire Retailer Ups Its Game And Infiniti, Anheuser-Busch finalists await decisions

RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt…

October 10, 2014, 2:00 PM EDT

You've Never Heard of RightTurn.com, but That's About to Change Tire seller's ad budget expanding to $25M with new agency

Ever hear of online tire retailer RightTurn.com? No? Well, that explains why the brand is increasing its media spending and has hired a new lead agency, Cramer-Krasselt in Chicago, according to…

October 10, 2014, 6:00 AM EDT

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