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Topic: Domestic Violence

Why Celebrities Want You to Join Them in Painting One Fingernail Purple

PSA puts the nail in domestic violence

Safe Horizon, a New York-based organization that supports domestic violence victims, launched a new, celebrity-filled PSA on Sunday. The promo is part of its "Put the nail in It" campaign…

Cold Drinks Give the Women on These Bar Coasters Sudden Cuts and Bruises

Japanese fight alcohol-fueled violence

A new Japanese campaign aims to combat domestic violence in the country with inventive coasters that hope to tame excessive drinking, which can contribute to the problem. Yaocho, a bar chain,…

Nice Guys on Tinder Turn Nasty in This PSA Campaign About Domestic Violence

Photo albums as brutal banner ads

We've seen a few different Tinder hacks from marketers, but here's an interesting one that gets at the heart of the dark side of relationships. An organization called Women in Distress…

Young Boys Are Told to Slap a Girl in This Remarkable PSA About Domestic Violence

33 million views in 3 days

"What happens when you put a girl in front of a boy and ask him to slap her?" Domestic abuse is a longtime problem in Italy. A 2012 United Nations report…

Outtakes From the 'No More' Campaign Are More Powerful Than the Original PSAs

Y&R's 'Speechless' series

Sometimes, it's the unexpected things that happen on a commercial set that send the most powerful message of all. Case in point: the Joyful Heart Foundation's "No More" campaign against domestic…

NFL Players Say 'No More' to Domestic Violence and Sexual Assault in Powerful PSAs

Addressing the league's crisis

Nearly two dozen current and former National Football League stars appear in powerful new PSAs condemning domestic violence and sexual abuse. They look straight into the camera as they say "No…

No More Mr. Nice Guy: PSA Campaign Reveals the Brutal Duplicity of Abusers

When love quickly turns to its opposite

You'll want to wipe that smile off his face. Lowe Campbell Ewald's chilling new public-service campaign for Haven, a Michigan nonprofit that assists victims of rape and domestic violence, strips away…

DiGiorno Is Really, Really Sorry About Its Tweet Accidentally Making Light of Domestic Violence

Reminder to always check the context on hashtags

DiGiorno Pizza has become one of the top brands on Twitter thanks to its quick wit and good ear for real-time conversations, but one careless tweet last night put that…

2014's Bleakest World Cup Ad Is Full of Cheering but Will Leave You Devastated

Chilling PSA from England

We've talked a lot about the connection people feel for their respective teams during the World Cup, and the advertising that celebrates it. But this haunting PSA reminds us that…

Adweek's Top 5 Commercials of the Week: May 23-30

Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

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