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Topic: Dodge

Adweek's Top 10 Commercials of the Week Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

September 13, 2013, 8:59 AM EDT

Dodge Goes From Zero to 100 in W+K's Latest Comical Dart Spot Building a car, step by step

Dodge Dart hits the bull's-eye with this spot from Wieden + Kennedy and Caviar director Keith Schofield that demonstrates how to make the vehicle in "100 Easy Steps." "Step 1:…

September 6, 2013, 12:03 PM EDT

Video Game High School Blends Gamer Culture With Classic TV Storytelling VideoWatch review: VGHS seriously ups its game in season two

Video Game High School (or VGHS as it is commonly referred to) is a testament to the power of crowdfunding. The series that found its start thanks to the support of…

August 16, 2013, 12:00 AM EDT

Freddie Wong Wants to Build the Next MTV (Maybe) YouTube star: TV networks want us, but can't do what we do

Freddie Wong is one of biggest content creators on YouTube. His videos, which blend video game themes, action movies and cool special effects, have attracted millions of fans. And last year,…

July 23, 2013, 12:00 AM EDT

Collective Digital Studios Looks for Web Series Breakout With VGHS 2 YouTube show returns with bigger production and marketing budget, major sponsors

The online ad world is practically begging for media companies to market Web shows like the TV and movie businesses do. At the same time, the industry is also craving…

July 22, 2013, 12:00 AM EDT

Juicy Couture Saw an 18% Site Traffic Lift From YouTube Partners Data shows promise for an old video program that's getting a new twist

Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies. Up until that point, if…

June 25, 2013, 12:00 AM EDT

Ad of the Day: Dodge The Charger is tough enough that you'll still be using it to outrun aliens in 2046

It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV…

May 24, 2013, 2:27 PM EDT

Syfy Bets $105m on a TV Series and Video Game [Updated] Takes big swing on apocalyptic space Western

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video…

March 4, 2013, 11:37 PM EST

Time Warner’s Media Lab Knows What You Like to Watch Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

February 4, 2013, 4:19 PM EST

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