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Topic: Dodge

Test Your Online Endurance With Dodge Durango's Punishing 'Hands on Ron Burgundy' Contest

Winner gets the car

Taking its cues from the great 1997 documentary Hands on a Hardbody, Dodge and Wieden + Kennedy will launch a contest Tuesday called Hands on Ron Burgundy—an online test of…

YouTube's 10 Most-Watched Ads in October

People seem to hate Samsung's Galaxy Gear, but they love the ads for it

They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting much…

Ron Burgundy Really Gets in Your Face in His Latest Dodge Spot

The extremely hard sell

Dodge was taking a bit of a risk in hiring Ron Burgundy as pitchman—the ads, after all, promote Anchorman 2 at least as much as they sell any car. But…

How Ron Burgundy Learned to Love Dodge, and Vice Versa

Inside the Will Ferrell campaign with W+K, Gifted Youth

IDEA: Fictional '70s anchorman Ron Burgundy doing parody ads, which double as real ads, for a 2014 sport utility vehicle? Olivier François, who has broken the mold before as CMO…

Dodge Now Doing Video Responses to Tweets About Its Ron Burgundy Ads

Horse replies to Breeders' Cup note

We've seen only a handful of the 70 videos that Dodge filmed as part of its Ron Burgundy campaign for the Durango. But it appears the campaign will have a…

Ron Burgundy's Hilariously Stupid Dodge Durango Campaign Is Destined for Greatness

First taste of 'massive' rollout

The only thing better than Will Ferrell doing brilliantly stupid ads as Will Ferrell? Will Ferrell doing brilliantly stupid ads as Ron Burgundy. As we mentioned on Friday, Ferrell has filmed…

Adweek's Top 10 Commercials of the Week

Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

Dodge Goes From Zero to 100 in W+K's Latest Comical Dart Spot

Building a car, step by step

Dodge Dart hits the bull's-eye with this spot from Wieden + Kennedy and Caviar director Keith Schofield that demonstrates how to make the vehicle in "100 Easy Steps." "Step 1:…

Video Game High School Blends Gamer Culture With Classic TV Storytelling

VideoWatch review: VGHS seriously ups its game in season two

Video Game High School (or VGHS as it is commonly referred to) is a testament to the power of crowdfunding. The series that found its start thanks to the support of…

Freddie Wong Wants to Build the Next MTV (Maybe)

YouTube star: TV networks want us, but can't do what we do

Freddie Wong is one of biggest content creators on YouTube. His videos, which blend video game themes, action movies and cool special effects, have attracted millions of fans. And last year,…

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