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Topic: Dodge

Advice from Elders Ad Goes Viral for Dodge Hornet-harassed golfer also makes weekly list of top videos

By the time you're 100, you’ve got plenty of advice to give. Dodge is rounding up all those gems and presenting them in its latest ad campaign for the 2015…

April 23, 2014, 7:08 PM EDT

Adweek's Top 5 Commercials of the Week: April 11-18 Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

April 18, 2014, 8:00 AM EDT

Dodge Celebrates 100 Years With Great New Ad Starring Centenarians Here's what they've learned

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th…

April 17, 2014, 2:50 PM EDT

Top 10 Auto Brands for Sprint Subscribers Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

March 25, 2014, 11:43 AM EDT

Test Your Online Endurance With Dodge Durango's Punishing 'Hands on Ron Burgundy' Contest Winner gets the car

Taking its cues from the great 1997 documentary Hands on a Hardbody, Dodge and Wieden + Kennedy will launch a contest Tuesday called Hands on Ron Burgundy—an online test of…

November 18, 2013, 10:29 AM EST

YouTube's 10 Most-Watched Ads in October People seem to hate Samsung's Galaxy Gear, but they love the ads for it

They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting much…

November 7, 2013, 1:52 PM EST

Ron Burgundy Really Gets in Your Face in His Latest Dodge Spot The extremely hard sell

Dodge was taking a bit of a risk in hiring Ron Burgundy as pitchman—the ads, after all, promote Anchorman 2 at least as much as they sell any car. But…

November 4, 2013, 10:56 AM EST

How Ron Burgundy Learned to Love Dodge, and Vice Versa Inside the Will Ferrell campaign with W+K, Gifted Youth

IDEA: Fictional '70s anchorman Ron Burgundy doing parody ads, which double as real ads, for a 2014 sport utility vehicle? Olivier François, who has broken the mold before as CMO…

October 13, 2013, 11:01 PM EDT

Dodge Now Doing Video Responses to Tweets About Its Ron Burgundy Ads Horse replies to Breeders' Cup note

We've seen only a handful of the 70 videos that Dodge filmed as part of its Ron Burgundy campaign for the Durango. But it appears the campaign will have a…

October 9, 2013, 12:06 PM EDT

Ron Burgundy's Hilariously Stupid Dodge Durango Campaign Is Destined for Greatness First taste of 'massive' rollout

The only thing better than Will Ferrell doing brilliantly stupid ads as Will Ferrell? Will Ferrell doing brilliantly stupid ads as Ron Burgundy. As we mentioned on Friday, Ferrell has filmed…

October 7, 2013, 12:52 PM EDT

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