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Topic: Dodge

Jeff Ross Does Drive-By Roastings for Dodge in Comedy Central Branded Spot

Viacom Velocity-produced content promotes Roast Battle

Many brands would want to stay clear of comedian Jeff Ross's no-holds-barred roasts for Comedy Central, but not Dodge. The company is teaming up with Ross—known as Comedy Central's "Roastmaster General"—for…

Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

First-ever originals slate includes 14 shows

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my…

Advertisers Are Cozying Up to the New Playboy

Millions spent on research to refocus the iconic men's mag

Can Playboy really be, you know, Playboy without featuring photos of nude women? The iconic men's magazine is certainly hoping so, starting with its March issue, in an attempt to avoid…

The 10 Best Ads Wieden + Kennedy Made for Chrysler and Dodge Over the Years

High points from a classic agency-client team

Today Fiat Chrysler Automobiles announced an end to its six-year partnership with Wieden + Kennedy. FCA, which owns brands including Chrysler, Dodge, Jeep and Maserati, said in a statement that…

Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

How the tipping point affects ads

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and…

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

Ad of the Day: The Dodge Dart Makes Craig Robinson and Jake Johnson Hate Each Other

TV funnymen go at it

What would happen if you took one of the best characters from The Office and moved him next door to the undisputed best character from New Girl? This ad campaign.…

Advice from Elders Ad Goes Viral for Dodge

Hornet-harassed golfer also makes weekly list of top videos

By the time you're 100, you’ve got plenty of advice to give. Dodge is rounding up all those gems and presenting them in its latest ad campaign for the 2015…

Adweek's Top 5 Commercials of the Week: April 11-18

Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

Dodge Celebrates 100 Years With Great New Ad Starring Centenarians

Here's what they've learned

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th…

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