Topic: Distribution

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

A Viral Audience Can Only Happen With the Right Marketing Bait

Posting a video in just one place can be a waste

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch. As I watched the series’ Alaskan fishermen tossing giant steel pots overboard in the hopes of…

Viacom, DirecTV Settle Carriage War

26 networks restored after protracted spat

Viacom has reached an agreement with DirecTV after a 10-day blackout that shut 20 million subscribers out of popular networks Comedy Central, MTV and Nickelodeon, and two dozen others. The…