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Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

Yahoo's Marissa Mayer Is Disappointed In Ad Revenue But she's happier with holding onto bigger Alibaba stake

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on…

July 15, 2014, 4:55 PM EDT

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

Google Opens Exclusive Video Ad Market for Select Publishers and Brands Only premium need apply

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad…

June 4, 2014, 1:04 PM EDT

Google Expands Its Brand Plans With Real-Time Results Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

May 21, 2014, 1:04 PM EDT

Making Hard Choices for Native’s Survival Parsing the good, the bad and the ugly

Some native advertising on publisher sites works extremely well. Most does not. Around two-thirds of people who reach typical content will be engaged for more than 15 seconds, but on native…

May 2, 2014, 12:25 PM EDT

Google’s Latest Role: The Cookie Monster Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

November 11, 2013, 10:33 PM EST

How Agencies Are Retooling for the Automated Ad Buy Q&A with Jay Sears, svp of marketplace development for the Rubicon Project

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to…

November 4, 2013, 10:04 PM EST

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

Rocket Fuel Lives Up to Its Name in First Day of Trading Priced at $29, stock tops $60 on the day of IPO

Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the…

September 20, 2013, 4:10 PM EDT

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