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Topic: Display advertising

Marin Software CEO Opens Up After His Company's Stock Does Stock up more than 20 percent on first day of trading

Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history. The San Francisco-based online advertising company…

March 22, 2013, 3:03 PM EDT

The Weather Company Assembles Ad Tech's Miami Heat New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…

March 18, 2013, 12:00 AM EDT

Adobe Borrows From Pinterest in Marketing Cloud Redesign Ups competition for all-in-one marketing platform

Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties. PandoDaily dubbed the social scrapbooking platform’s impact as “The Great Pinterestification,” and Adobe has now…

March 6, 2013, 12:01 AM EST

Facebook, Microsoft Execs Discuss Atlas Deal Not about creating an ad network, says Facebook's Brian Boland

Over the past few months, reports that Facebook would acquire the Atlas Solutions ad server from Microsoft has fueled both speculation that the social network was prepping an external ad network…

February 28, 2013, 9:20 PM EST

Facebook Announces Atlas Solutions Acquisition From Microsoft Deal improves social network’s attribution capabilities

Facebook's much-reported plan to acquire Microsoft's Atlas ad server is finally a go. On Thursday the companies announced the acquisition agreement. However, a number of industry veterans have questioned the buy, pointing to…

February 28, 2013, 4:35 PM EST

Google Bringing TrueView Ads to Apps, Games Marks the first time users will be able to skip ads outside video

Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday…

February 26, 2013, 1:20 PM EST

Web Ad Exchange OpenX Adds Dentsu as Investor Agency network joins latest funding round

Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications. Dentsu’s investment “provides…

February 26, 2013, 3:00 AM EST

IAB Unveils Own Ad Tech Org Chart Media and tech vendors on outside looking in

LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of…

February 25, 2013, 1:33 PM EST

Sharethrough Launches Own Take on Sponsored Stories Lets advertisers run branded content as in-feed ads

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is…

February 25, 2013, 9:01 AM EST

Study: Only a Third of Marketers Aware of IAB's Rising Stars Units Undertone says movement to bolder banners held up by brands, publishers playing chicken

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described…

February 21, 2013, 11:27 AM EST

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