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Topic: Display advertising

AOL Rolls Out Its Supply-Side Platform

Rounds out company's ad tech stack

Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also,…

EBay Opens Up Its Data for Ad Targeting

Follows lead of Amazon, Google and Facebook

Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one day buy, potentially sooner if they’re shown…

Facebook Exchange Rolls Into News Feed

Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

Marin Software CEO Opens Up After His Company's Stock Does

Stock up more than 20 percent on first day of trading

Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history. The San Francisco-based online advertising company…

The Weather Company Assembles Ad Tech's Miami Heat

New WeatherFX group planning to sell ads on non-Weather properties, including TV

There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company? Like Google with its search data, Facebook with its…

Adobe Borrows From Pinterest in Marketing Cloud Redesign

Ups competition for all-in-one marketing platform

Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties. PandoDaily dubbed the social scrapbooking platform’s impact as “The Great Pinterestification,” and Adobe has now…

Facebook, Microsoft Execs Discuss Atlas Deal

Not about creating an ad network, says Facebook's Brian Boland

Over the past few months, reports that Facebook would acquire the Atlas Solutions ad server from Microsoft has fueled both speculation that the social network was prepping an external ad network…

Facebook Announces Atlas Solutions Acquisition From Microsoft

Deal improves social network’s attribution capabilities

Facebook's much-reported plan to acquire Microsoft's Atlas ad server is finally a go. On Thursday the companies announced the acquisition agreement. However, a number of industry veterans have questioned the buy, pointing to…

Google Bringing TrueView Ads to Apps, Games

Marks the first time users will be able to skip ads outside video

Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday…

Web Ad Exchange OpenX Adds Dentsu as Investor

Agency network joins latest funding round

Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications. Dentsu’s investment “provides…

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