Topic: Display advertising
Rich Riley recently stepped up to the post of Yahoo’s evp of Americas amid a larger company reorganization that placed the region’s media and advertising business under one umbrella. A…
Correction: On Tuesday, Adweek posted an article which reported that Google is testing a new search retargeting feature. The story alleged that Google had begun allowing advertisers to run display ads…
A few weeks ago it looked as though AOL was winning its proxy fight whereas Yahoo’s efforts were floundering. While Yahoo seems to have lost its battle with activist investor…
Last Friday Facebook announced it was making changes to its data use policy. The company has posted a document online that lays out the full gamut of additions and deletions it…
AOL chairman and CEO Tim Armstrong said he predicted business to rebound in the year after first-quarter revenue fell 4 percent year over year to $529.4 million on declines in U.S.…
Facebook pitches its Sponsored Stories ads as a way for advertisers to piggyback on user-generated content. Microsoft took a different approach with its People Powered Stories product, which populates a…
Facebook will make all kinds of pretty pennies when it goes public later this year, but the company has already been filling its coffers through a booming ad business. The…
AOL has unveiled its latest puzzle piece in completing the LUMAscape bingo game. The company has developed a demand-side platform that AOL’s chief revenue officer Ned Brody told Adweek is…
Questions have been swirling around when Microsoft, AOL and Yahoo would finally bring to market the display inventory partnership announced last November. Today, the three companies answered. Now advertisers can bid…
Leave it to comScore to summarize one of the hottest topics at the Interactive Advertising Bureau's Annual Leadership Meeting. The research giant's CEO Dr. Magid Abraham stressed to attendees on…
