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Topic: Display advertising

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

Google Expands Its Brand Plans With Real-Time Results Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

May 21, 2014, 1:04 PM EDT

Google's Spider.io Acquisition Boosts Anti-Fraud Team Looks to clean up video, display ad activity

Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning. Google said the acquisition of London-based spider.io’s seven-member team…

February 21, 2014, 11:37 AM EST

The Best Social Network for Real-Time Marketing Mindshare's Jordan Bitterman discusses changing campaigns on the fly

Specs Who Jordan Bitterman Age 41 New gig Chief strategy officer, Mindshare Old gig Head of social, mobile and content, Digitas What’s your new job all about? The agency’s position is all about adaptive marketing—using real-time…

February 16, 2014, 11:41 PM EST

Yahoo's Marissa Mayer Says Turnaround Still in Making Fourth quarter showed ad business in decline

Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat. The company released earnings today that showed its display ad business generated $553 million…

January 28, 2014, 6:16 PM EST

P&G Slashes Wasteful Display Ad Budgets Using Eye-Tracking CPG titan enhances ROI in Europe by up to 25%

Procter & Gamble and eye-tracking firm Sticky (formerly EyeTrackShop) have announced a European-based partnership that will likely expand to other global regions. P&G's Nordic division has evidently been saving substantial…

May 30, 2013, 2:51 PM EDT

FTC May Not Be Done With Google Yet Investigation focuses on Google's display ad biz

The Federal Trade Commission may not be done with Google yet, as it opens a new investigation into whether the search giant abuses its market-leading position to curb competition in…

May 23, 2013, 7:13 PM EDT

Kawasaki and 'Lone Ranger' Ride Together in Multifaceted Campaign Motorcycle brand also partners with Subway

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…

May 23, 2013, 6:00 AM EDT

Sharethrough Scales Up Its Native Ads Extends its version of Sponsored Stories to mobile sites

A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…

May 7, 2013, 9:00 AM EDT

Facebook Served 39 Percent More Ad Impressions in Q1 Ad strategy pivots on new targeting, not new units, say execs

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…

May 1, 2013, 7:00 PM EDT

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