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Google’s Latest Role: The Cookie Monster Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

November 11, 2013, 10:33 PM EST

How Agencies Are Retooling for the Automated Ad Buy Q&A with Jay Sears, svp of marketplace development for the Rubicon Project

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to…

November 4, 2013, 10:04 PM EST

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

Rocket Fuel Lives Up to Its Name in First Day of Trading Priced at $29, stock tops $60 on the day of IPO

Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the…

September 20, 2013, 4:10 PM EDT

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