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Topic: Disney

This L.A. Agency Has a Sharp Eye for Celebrity Branding ... and Icelandic Art

Media royalty founded TheAudience

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage)…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Here's the New Trailer for Star Wars: The Force Awakens

Disney drops final look at film during ESPN's Monday Night Football

Disney is never one to pass on cross promotion, and tonight was no exception. The company used ESPN's Monday Night Football to air the third and final trailer for the upcoming…

This Saratoga Springs, N.Y., Agency Has a 40-Pound Pig Roaming Its Halls

And it only gets more unconventional from there

Specs Who Founder Ed Mitzen, strategists Michelle Olson and Andy Pyfer What Fingerpaint, a full-service creative agency Where Headquartered in Saratoga Springs, N.Y., with offices in Albany, N.Y., Scottsdale, Ariz., and Villanova, Pa. Headquartered…

Disney Characters Invade Star Wars in This Applause-Worthy Trailer Mashup

It works almost too well

While it's understandable to bemoan the Disney-fication of Star Wars, here's one time we're willing to let it slide. YouTube comedy creators PistolShrimps have made a stellar mashup of the trailer…

3 Market Forces to Master in the Pursuit of the Individual Customer

Only a handful of companies achieve marketing’s 'law of one'

"A person isn't who they are during the last conversation you had with them—they're who they've been throughout your whole relationship." —Rainer Maria Rilke The 20th century economy was all about mass. Mass…

How Sullivan NYC Connects Blue-Chip Marketers to the Masses

But don’t call them an agency

Specs Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole Ferry What…

Maker Studios Parts Ways With Chief Content Officer Erin McPherson

First major exec shuffle since Disney bought the network

Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios. A Maker Studios spokeswoman told Adweek the departure was…

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

She's written 50 scripts and two books without getting out of bed

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more…

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