Advertisement

Topic: Disney

About.com Gets Into Native Advertising

Site hopes to engage readers with redesign

After years of being one the most-sought out sites for advice online, About.com is changing its look for the first time in a decade to help it reach the modern…

Obama Getting 'Fancy' With His Words Goes Viral

President's edited words blend with the song of the summer

First things first, have you seen Barack Obama singing Fancy? YouTube channel baracksdubs, known for mashing up the President's speeches into popular songs, has taken on the popular Iggy Azalea rap…

Where Have All the Upfront Dollars Gone?

Online is only part of the answer

It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable,…

Kate Juergens Stepping Down as ABC Family's Chief Creative

Had a pivotal role in developing net's original programming

Kate Juergens is leaving her post as ABC Family’s chief creative officer and evp of original content, Variety reported. Juergens’ exit, which was announced by ABC Family president Tom Ascheim, comes…

Disney's Frozen Coming to Messaging Apps in Sticker Form

TextPride gets rights to sell characters on phones

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like…

George Bodenheimer to Leave ESPN

Three years after handing off president role, he'll manage a charity

George Bodenheimer is leaving ESPN, according to the Disney-ABC sports network. Bodenheimer has been at ESPN almost since its inception—he started working there in 1981—and will now work at The…

Here Is Your First Look at the New Disney Channel Logo

Ding dong, the box is gone

The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of…

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Brands' targeting gets more sophisticated

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics…

Is BuzzFeed Worth $1 Billion?

Three analysts tackle the question

Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about…

Facebook's Ad Network Promises to Make App Partners Rich

$9 billion market

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated…

Advertisement