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Topic: Disney

5 Brands That Used the Force of Star Wars on Twitter

Hashtags harness a new hope

Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the…

How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars

Ample Hills' success story reads like a Hollywood script

Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.  Yet this family business is…

Chinese Version of The Force Awakens Poster Noticeably Downplays the Only Black Actor

And removes Chewbacca completely

Sure, there are a lot of different ways to splice together a Star Wars poster, but minimizing the movie's only black star seems an odd choice. Twitter user and producer Guy…

This L.A. Agency Has a Sharp Eye for Celebrity Branding ... and Icelandic Art

Media royalty founded TheAudience

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage)…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Here's the New Trailer for Star Wars: The Force Awakens

Disney drops final look at film during ESPN's Monday Night Football

Disney is never one to pass on cross promotion, and tonight was no exception. The company used ESPN's Monday Night Football to air the third and final trailer for the upcoming…

This Saratoga Springs, N.Y., Agency Has a 40-Pound Pig Roaming Its Halls

And it only gets more unconventional from there

Specs Who Founder Ed Mitzen, strategists Michelle Olson and Andy Pyfer What Fingerpaint, a full-service creative agency Where Headquartered in Saratoga Springs, N.Y., with offices in Albany, N.Y., Scottsdale, Ariz., and Villanova, Pa. Headquartered…

Disney Characters Invade Star Wars in This Applause-Worthy Trailer Mashup

It works almost too well

While it's understandable to bemoan the Disney-fication of Star Wars, here's one time we're willing to let it slide. YouTube comedy creators PistolShrimps have made a stellar mashup of the trailer…

3 Market Forces to Master in the Pursuit of the Individual Customer

Only a handful of companies achieve marketing’s 'law of one'

"A person isn't who they are during the last conversation you had with them—they're who they've been throughout your whole relationship." —Rainer Maria Rilke The 20th century economy was all about mass. Mass…

How Sullivan NYC Connects Blue-Chip Marketers to the Masses

But don’t call them an agency

Specs Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole Ferry What…

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