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Topic: Disney Channel

Disney Channel Sees Big CPM and Volume Gains as Toy Companies Expand Holiday Ad Buys

Surging category propels upfront

As more media companies pull within sight of the finish line, Disney Channel is the latest to conclude its upfront negotiations. The company—which includes Disney Junior and Disney XD—saw big…

How Disney Channel Is Marketing Its Adventures in Babysitting Remake to Millennials

Capitalizing on nostalgia for the 1987 film

Add Disney Channel to the list of networks desperately trying to lure millennials to their programming. At first glance, it would seem the kids network—which is aimed at children age 6-14…

Hulu Makes Big Kids Programming Push With New Disney Channel Deal

Lands exclusive rights to 7 series

Hulu, Netflix and Amazon's battle for childrens programming has become just as heated as the one over shows for adults. Today, Hulu landed a big coup in its bid to…

Disney Channel Relies on Its Beloved Brands (and New Apps) to Connect With Kids and Their Parents

Now holds upfront meetings at two theme parks

Everything old is new again for the Disney Channel, which is reviving many of its most beloved brands for new series and movies it hopes will appeal to kids as…

ABC Family Is Just the Latest Cable Network to Rebrand Itself With a New Name

Why these 8 made the big switch

ABC Family will change its name to Freeform in January because to be free is to be liberated, to be unbound, to be unadulterated. But in this case, it won't…

Disney Channel Lets Down Its Hair and Makes Tangled a TV Series

Animated show based on hit movie to debut in 2017

Rapunzel lost her long locks at the end of the film Tangled, but her Disney adventures have just begun. Proving that it hasn't forgotten about its non-Frozen princess properties, Disney announced…

Disney Channel Schedules the Only Summer Movie Your Kids Will Care About

Teen Beach 2 debuts June 26; will stream a week early to Disney subscribers

Forget Avengers: Age of Ultron and the upcoming Despicable Me spinoff Minions. For millions of kids, there's only one important movie debuting this summer: Teen Beach 2, the sequel to…

The Rise and Fall and Rise of Hasbro's TV Strategy

What went wrong with The Hub, and what the toymaker hopes will go right

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual…

1980s Classic Adventures in Babysitting Is Getting a Disney Channel Reboot

Promises 'Further Adventures' for a new generation

Good news for '80s nostalgists: Disney Channel is rebooting Chris Columbus' 1987 Elisabeth Shue-centric comedy, Adventures in Babysitting. The TV movie will feature two different babysitters (Sabrina Carpenter and Sofia Carson, the…

What Women Watch on TV

Their viewing habits may surprise you

In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before…

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