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Topic: Disney

Maker Studios Parts Ways With Chief Content Officer Erin McPherson

First major exec shuffle since Disney bought the network

Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios. A Maker Studios spokeswoman told Adweek the departure was…

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

She's written 50 scripts and two books without getting out of bed

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more…

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising. Out is the frat-boy wordplay of its current ads (as seen below) and in is a search for…

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Here Are the Top 10 Branded Tweets About the Royal Baby

Disney whips up a montage video

Brands had a full plate of real-time events to respond to this weekend: the birth of Princess Charlotte Elizabeth Diana, the Kentucky Derby and the Mayweather-Pacquiao fight. Marketers including Disney, Nissan, Pizza…

Maker Studios Wants to Make a Little Something for Everyone

Disney-owned multi-channel network asks, 'Who are you?'

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and…

Why This Photo Was the Absolutely Perfect Way to Introduce the Deadpool Costume

Cheeky reveal wins everything

On Friday, Ryan Reynolds tweeted out the first picture of the official Deadpool costume with him posing on a bear skin rug, à la Burt Reynolds, and the image is…

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding

More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of…

Classic Disney Characters Shadow Shoppers in This Delightful Mall Stunt

Family-friendly fun from Disney Parks

What would you do if you were walking through a well-lit shopping mall and your shadow suddenly turned into Donald Duck? It might be enough to strike panic into the…

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