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Topic: Disney

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

January 29, 2015, 12:39 PM EST

These 10 Toy Brands Are Winning Social Media For The Holidays Lego and Monster High play big on Facebook and Twitter

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…

December 16, 2014, 7:08 AM EST

These Subtly Animated Posters for Disney's Into the Woods Are Creepily Compelling Putting GIFs to good use

Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention. Disney's cinema adaptation of the Broadway musical Into the Woods is being teased with a series…

November 5, 2014, 5:28 PM EST

Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio There are no strings on meeeeeaaaaRRRGHH

Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a…

October 24, 2014, 4:01 PM EDT

Top 10 Web Series Videos: Buzzfeed Imagines Disney Dating Disasters No need to wait for your prince to come

Fairy tale relationships may seem perfect—after all, they're made for the movies. But Buzzfeed believes dating one of Disney's leading men in real life would be far from picture perfect. Without Tinkerbell's…

September 16, 2014, 3:02 PM EDT

Kids Are Watching the Weirdest Stuff on TV—and It's Not Always From Kids' Networks Telenovelas are among the highest-rated deliverers of kids 6-11

The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations),…

September 8, 2014, 10:38 PM EDT

Why Disney and Others Are Wary of Canada's Plan to Unbundle Cable TV Subscriptions Content creators, cable companies face the prospect of less revenue

U.S. content providers are warily eyeing efforts by Canadian regulators to unbundle Canada’s cable TV industry, a move that could eat into the profits of companies like Disney and Comcast…

September 5, 2014, 11:50 AM EDT

About.com Gets Into Native Advertising Site hopes to engage readers with redesign

After years of being one the most-sought out sites for advice online, About.com is changing its look for the first time in a decade to help it reach the modern…

September 2, 2014, 2:51 PM EDT

Obama Getting 'Fancy' With His Words Goes Viral President's edited words blend with the song of the summer

First things first, have you seen Barack Obama singing Fancy? YouTube channel baracksdubs, known for mashing up the President's speeches into popular songs, has taken on the popular Iggy Azalea rap…

August 14, 2014, 7:55 PM EDT

Where Have All the Upfront Dollars Gone? Online is only part of the answer

It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable,…

August 11, 2014, 3:04 PM EDT

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