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Topic: Disney

Disney Is Giving PewDiePie His Own Network

YouTube star will recruit like-minded creators

The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network called…

Disney Renames ABC Family and Hopes 'Freeform' Will Better Reflect Its Edgier Content

Cable network considered 3,000 name options

After becoming the No. 1 cable network in women 18-34 for the first time last season, ABC Family would seem to be sitting pretty, but the second half of its…

Hasbro Says It Left Rey Out of Star Wars Monopoly to Avoid Spoilers

Fans of female characters keep up pressure on marketers

Star Wars: The Force Awakens introduced several new characters to the Star Wars universe, with one of the most notable being scavenger heroine Rey. Some of the fans of Daisy Ridley's…

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

5 Brands That Used the Force of Star Wars on Twitter

Hashtags harness a new hope

Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the…

How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars

Ample Hills' success story reads like a Hollywood script

Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.  Yet this family business is…

Chinese Version of The Force Awakens Poster Noticeably Downplays the Only Black Actor

And removes Chewbacca completely

Sure, there are a lot of different ways to splice together a Star Wars poster, but minimizing the movie's only black star seems an odd choice. Twitter user and producer Guy…

This L.A. Agency Has a Sharp Eye for Celebrity Branding ... and Icelandic Art

Media royalty founded TheAudience

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage)…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

Here's the New Trailer for Star Wars: The Force Awakens

Disney drops final look at film during ESPN's Monday Night Football

Disney is never one to pass on cross promotion, and tonight was no exception. The company used ESPN's Monday Night Football to air the third and final trailer for the upcoming…

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