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Topic: Disney

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Here Are the Top 10 Branded Tweets About the Royal Baby

Disney whips up a montage video

Brands had a full plate of real-time events to respond to this weekend: the birth of Princess Charlotte Elizabeth Diana, the Kentucky Derby and the Mayweather-Pacquiao fight. Marketers including Disney, Nissan, Pizza…

Maker Studios Wants to Make a Little Something for Everyone

Disney-owned multi-channel network asks, 'Who are you?'

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and…

Why This Photo Was the Absolutely Perfect Way to Introduce the Deadpool Costume

Cheeky reveal wins everything

On Friday, Ryan Reynolds tweeted out the first picture of the official Deadpool costume with him posing on a bear skin rug, à la Burt Reynolds, and the image is…

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding

More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of…

Classic Disney Characters Shadow Shoppers in This Delightful Mall Stunt

Family-friendly fun from Disney Parks

What would you do if you were walking through a well-lit shopping mall and your shadow suddenly turned into Donald Duck? It might be enough to strike panic into the…

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

These 10 Toy Brands Are Winning Social Media For The Holidays

Lego and Monster High play big on Facebook and Twitter

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…

These Subtly Animated Posters for Disney's Into the Woods Are Creepily Compelling

Putting GIFs to good use

Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention. Disney's cinema adaptation of the Broadway musical Into the Woods is being teased with a series…

Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio

There are no strings on meeeeeaaaaRRRGHH

Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a…

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