Topic: Disney
While most of the NewFront lineups this week have centered on Web video series, Disney Interactive is taking its moment in front of the ad community to pitch a slew…
December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…
For marketers, blogger outreach can often feel like working in a field of landmines, where one misstep can detonate across the Web. The newest publicist to find himself at the…
Specs Who (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainment What Entertainment advertising, marketing, branding and…
“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…
Andy Forssell's appointment as interim CEO at Hulu isn't necessarily a surprise, but it does suggest that Hulu is worried about one thing and one thing only at the moment:…
For nutritionists, when it comes to advertising junk food to kids, Nickelodeon is public enemy No. 1. Or, as the Center for Science in the Public Interest put it in…
Has Disney overexpanded? The purchase of Lucasfilm was the company's second multibillion-dollar acquisition in four years (Disney announced it would acquire Marvel Entertainment in 2009) and now it is cancelling…
For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…
OMG, it's OMD! Oh My Disney is Disney's new blog, and it aims to capitalize on all the Disney legacy it can. You know how every few months some Disney-related…
