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Topic: DISH Network

Here's Why Brands Are Speaking Spanish in General Market Ads Dish, ESPN, Hyundai, others mainstream their Hispanic marketing

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but…

June 24, 2014, 10:53 PM EDT

Dish Takes Over YouTube With Spanish-Speaking World Cup Ad 100 million impressions in two days

Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing…

June 17, 2014, 3:20 PM EDT

New Software Disrupts Old Way Of Buying TV Ad Time Cox, Google, ad tech players embrace programmatic

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company…

June 17, 2014, 12:52 PM EDT

Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants And the hits his company needs

At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s…

April 27, 2014, 8:25 PM EDT

Dish-Disney Carriage Deal Disables the Hopper Many concessions in long-term distribution pact

Six months after the expiration of their joint carriage deal, the Walt Disney Co. and Dish Network have agreed to a long-term pact that will not only keep ABC, ESPN…

March 4, 2014, 12:08 PM EST

Bumpy Start for Oscars Live Streaming Initiative Demand for ABC feed maxes out servers

ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission. The live video feed streaming…

March 3, 2014, 12:21 PM EST

The ‘Soap Opera’ Inside Havas Worldwide Some are wondering who is even in charge

During a recent, early-morning phone conversation with Adweek, the normally loquacious Andrew Benett was strangely quiet when asked to explain his new role as Havas Worldwide co-president, sharing responsibility for…

December 8, 2013, 9:44 PM EST

Dish Chalks Up Court Win for the Ad-Skipping Hopper Court denies Fox request to halt service

Dish Network won another court victory in its fight with broadcasters over its ad-skipping Hopper that's reviled by broadcasters. On Monday, the U.S. District Court for the central district of…

September 23, 2013, 8:16 PM EDT

Bill Seeks to Grant FCC Authority to Stop Blackouts Rep. Eshoo takes aim at reforming retransmission consent

Rep. Anna Eshoo (D-Calif.), ranking member of the House subcommittee on communications and technology, just made Wednesday's upcoming hearing interesting by publishing a discussion draft of a bill intended to…

September 9, 2013, 5:28 PM EDT

CBS, Time Warner End Carriage Standoff Broadcaster’s signal back up in N.Y., L.A., Dallas

With less than a week to go before the start of the 2013 NFL season, CBS and Time Warner Cable have finally come to terms on a new carriage agreement. One…

September 2, 2013, 7:22 PM EDT

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