Advertisement

Topic: Discovery Communications

What NBC Sports Can Learn From Eurosport’s Approach to Live International Events

Audiences watch live, no matter what time of day or night

The time zone-friendly Rio Olympics was only an hour ahead of the East Coast, but NBC's prime-time ratings still suffered double-digit declines from the 2012 Summer Games in London. That…

Discovery Ad Sales Chief Joe Abruzzese to Retire After 46 Years in the Business

Will be replaced by Ben Price

One of the titans of the TV ad industry is calling it a day. Discovery Communications' ad sales chief Joe Abruzzese will retire at the end of the year, capping…

Discovery Communications' Sales Head Turned His Corner Office Into a Shrine of Collectibles

Ready to play ball if the Yankees call

As Discovery Communications’ president of ad sales, Joe Abruzzese’s spring training comes in the form of intense preparations for the looming upfront season. But in a parallel universe his spring…

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back

Business 'significantly more positive' after U.S. declines

Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content. "The basic…

How Can Discovery Make More Money? Its New COO Has Some Ideas

Paul Guyardo already has launched a game-changing platform

Specs Current gig Chief commercial officer, Discovery Communications Previous gig Evp and chief revenue and marketing officer, DirecTV Age 54 Adweek: You've been on the job for two months. What are your priorities? Paul…

Discovery Launches TV Everywhere Service With One App Instead of 9

But OWN is MIA

Discovery Communications has been late to the TV Everywhere party, but the company is making up for lost time in a big way today: It has rolled up nine of its…

Discovery Adds DirecTV’s Paul Guyardo as Chief Commercial Officer

He will oversee ad sales and digital media

Discovery Communications has poached DirecTV exec Paul Guyardo, who will join the company in the newly created role of chief commercial officer. Guayardo, who starts Oct. 5, will oversee the…

Embracing the 'Future,' Discovery Goes All-In on Virtual Reality

Taps Mythbusters, Gold Rush stars to launch VR platform

Discovery Communications said in May that virtual reality is "like seeing the future." Now, it's more like seeing the present. The company announced today it has launched its virtual-reality platform, Discovery VR. "Discovery Communications has…

With New Distribution Deal, Comcast and Discovery Kiss and Make Up

Move past Time Warner Cable battle

To paraphrase Taylor Swift, Discovery Communications and Comcast used to have bad blood, but now they've got mad love.  After bitterly feuding last year over Comcast's attempted $45 billion acquisition of…

Facetime: Mid-June Soirees, Galas, Awards and Premieres

Natasha Lyonne, Anne Fulenwider, David Levy and David Zaslav

Programming execs, TV stars, magazine editors, producers and even a Knicks player came together this week to celebrate launches, premieres, awards and more.

Advertisement
Advertisement