Advertisement

Topic: Discovery Channel

Nielsen: 29 Percent of TV Ratings Impacted by Twitter Study tries to establish causal relationship between social and GRPs

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in…

August 6, 2013, 1:15 PM EDT

Tide's Shark Week Twitter Vine Is Bloody Good Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

August 5, 2013, 1:54 PM EDT

Discovery Communications Concludes Its Upfront Business Programmer achieves 5% lift in dollar volume

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar. According to media buyers, the Discovery…

July 24, 2013, 8:29 PM EDT

Ratings Slump Dings Broadcast Sales Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

June 25, 2013, 12:00 AM EDT

Nielsen Launches Product to Measure Online Audiences NBC, Fox, ABC, AOL, CBS, Univision, Discovery, A+E all part of pilot program

Nielsen will now measure online TV audiences with its new product, Digital Program Ratings, The Wall Street Journal reported. Broadcast and cable networks such as NBC, Fox, ABC, AOL, CBS,…

April 30, 2013, 3:01 PM EDT

Discovery Communications Green-lights New Series on All Networks Company beefs up Science, Destination America

Once again, nonfiction entertainment juggernaut Discovery Communications is realigning to boost its smaller networks for the upfront season. Along with previously announced scripted green-lights Klondike (on Discovery) and 73 Seconds (on…

April 4, 2013, 1:53 PM EDT

Discovery Gets Ready for Another Record Upfront First-ever scripted projects

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…

March 31, 2013, 9:45 PM EDT

Information Diet: Thomas Sadoski 'The Newsroom' star an avid fan of Discovery's 'Deadliest Catch,' 'MythBusters'

Age 36 Accomplishments Stars as Don Keefer on HBO’s The Newsroom, was nominated for a Tony Award for his performance in Neil LaBute’s reasons to be pretty Base Los Angeles What’s the first…

July 13, 2012, 5:13 AM EDT

The 10 Best Upfront Presentations (So Far) From robots to an attempted seduction by Jennifer Love Hewitt, some nets really know how to party

The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…

May 17, 2012, 12:00 AM EDT

Discovery Communications Parties With James Woods, Robots, Oprah at Upfront Cable company unveils a slew of green lights

Discovery tends to play it big for its upfront presentation, and 2012 was no exception. If you had to pick a star of the show, it would probably be Henry Schleiff,…

April 6, 2012, 3:27 PM EDT

Advertisement