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Topic: Discovery Channel

Tide's Shark Week Twitter Vine Is Bloody Good Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

August 5, 2013, 1:54 PM EDT

Discovery Communications Concludes Its Upfront Business Programmer achieves 5% lift in dollar volume

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar. According to media buyers, the Discovery…

July 24, 2013, 8:29 PM EDT

Lovely, Sweet, Innocent Seal Bites It in Discovery's Shark Week Ad Snuffy gets snuffed out

The Discovery Channel is already promoting Shark Week, which doesn't happen until August, but the first ad is a doozy. It features a fake local news broadcast about an injured…

June 27, 2013, 7:33 AM EDT

Ratings Slump Dings Broadcast Sales Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

June 25, 2013, 12:00 AM EDT

Nielsen Launches Product to Measure Online Audiences NBC, Fox, ABC, AOL, CBS, Univision, Discovery, A+E all part of pilot program

Nielsen will now measure online TV audiences with its new product, Digital Program Ratings, The Wall Street Journal reported. Broadcast and cable networks such as NBC, Fox, ABC, AOL, CBS,…

April 30, 2013, 3:01 PM EDT

Discovery Communications Green-lights New Series on All Networks Company beefs up Science, Destination America

Once again, nonfiction entertainment juggernaut Discovery Communications is realigning to boost its smaller networks for the upfront season. Along with previously announced scripted green-lights Klondike (on Discovery) and 73 Seconds (on…

April 4, 2013, 1:53 PM EDT

Discovery Gets Ready for Another Record Upfront First-ever scripted projects

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…

March 31, 2013, 9:45 PM EDT

VW Beetle Turned Into Underwater Shark Cage for Shark Week Drive it around the ocean floor

Volkswagen's shark-cage Beetle, built by Deutsch and MediaCom for a recent promotional tie-in with the 25th anniversary of Shark Week on the Discovery Channel, looks aqua-futuristic in the video below…

August 21, 2012, 8:32 AM EDT

Discovery Already Chumming the Waters for Shark Week Bait-themed ads tout Aug. 12 premiere

Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year.…

July 20, 2012, 2:12 PM EDT

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