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Topic: Discovery Channel

This Shark Week Teaser Is a Chum-Tossing Celebration of Carnivorous Delights

All hail the 'King of Summer'

Just watching Discovery's Shark Week will make you feel like you're skiing on two great whites while a mermaid clings to your leg. Behold the resplendent CGI overkill of this internally…

Moonshine Leaves the Woods for Store Shelves

Enter Tim Smith’s Climax

Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real:…

Harry Connick Jr. Says Jennifer Lopez Is His Social Media Mentor

The American Idol judge is a Twitter newbie

Specs Who Harry Connick Jr. Age 46 Accomplishments Grammy Award-winning singer and composer; actor; American Idol judge (Season 13 airs Wednesdays and Thursdays at 8/7c on Fox) Base Connecticut What’s the first information you consume in…

Animal Planet Has Lined Up Dozens of New Advertisers

Thanks to an integration-friendly slate of originals

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a…

Q2 TV Sales Up 6 Percent to $18.4 Billion

Cable soars 15 percent, while broadcast improves 5 percent

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report from…

Cable's Live Events Are Paying Off Big-Time This Summer

Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

Nielsen: 29 Percent of TV Ratings Impacted by Twitter

Study tries to establish causal relationship between social and GRPs

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in…

Tide's Shark Week Twitter Vine Is Bloody Good

Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

Discovery Communications Concludes Its Upfront Business

Programmer achieves 5% lift in dollar volume

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar. According to media buyers, the Discovery…

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