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Topic: Discovery Channel

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

This Hilarious Promo for SharkFest Bites Shark Week Where It Hurts

Nat Geo dives into Discovery's tank

Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a…

Racing Extinction

Discovery Leverages Global Reach in Multi-Network Upfront

New shows feature a race to the moon, endangered species and a blue-collar king

It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York…

More and More, Marketers Venture Into Bathroom Humor

Looking for big laughs and brand recognition

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral. A Kmart spot in…

Discovery's New President Promises to Ditch Silly Stunts Like 'Eaten Alive'

Wants growth from inclusive programming, not sensationalism

Rich Ross, former CEO of Shine America and chairman of Walt Disney Studios, had been on the job for just 72 hours as Discovery Channel's new president when he met…

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs

But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

From Birthday Suit to Lawsuit

Cast member of VH1's Dating Naked wants $10 million for show's failure to blur

Jessie Nizewitz was prepared to bare it all for VH1’s summer series Dating Naked. But the 28-year-old contestant from Long Island says she didn’t realize that her most private parts,…

Jaws in Lake Ontario? Nah, It Was Just a Shark Week Video Prank

Discovery hoax causes some gnashing of teeth in Canada

If you thought there was something fishy about that YouTube video of a shark swimming off Lake Ontario's Wolfe Island, you were absolutely right. The clip—uploaded on July 10, with nearly…

Adweek's Top 5 Commercials of the Week: June 27-July 3

Monty Python, Shark Week and lots of pride

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something…

This Shark Week Teaser Is a Chum-Tossing Celebration of Carnivorous Delights

All hail the 'King of Summer'

Just watching Discovery's Shark Week will make you feel like you're skiing on two great whites while a mermaid clings to your leg. Behold the resplendent CGI overkill of this internally…

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