Topic: Discovery Channel
Nielsen will now measure online TV audiences with its new product, Digital Program Ratings, The Wall Street Journal reported. Broadcast and cable networks such as NBC, Fox, ABC, AOL, CBS,…
Once again, nonfiction entertainment juggernaut Discovery Communications is realigning to boost its smaller networks for the upfront season. Along with previously announced scripted green-lights Klondike (on Discovery) and 73 Seconds (on…
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…
Volkswagen's shark-cage Beetle, built by Deutsch and MediaCom for a recent promotional tie-in with the 25th anniversary of Shark Week on the Discovery Channel, looks aqua-futuristic in the video below…
Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year.…
Age 36 Accomplishments Stars as Don Keefer on HBO’s The Newsroom, was nominated for a Tony Award for his performance in Neil LaBute’s reasons to be pretty Base Los Angeles What’s the first…
The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…
Discovery tends to play it big for its upfront presentation, and 2012 was no exception. If you had to pick a star of the show, it would probably be Henry Schleiff,…
Mad Men may be the ultimate critical darling and The Walking Dead a relentless devourer of GRPs, but the most transformative show on basic cable is actually a broadcast hand-me-down. According…
Like most TV ad sales execs, Sharon O’Sullivan has a sheet of bragging points for her clients, which she whips out during price negotiations to illustrate how well her network,…
