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Topic: Discovery Channel

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back

Business 'significantly more positive' after U.S. declines

Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content. "The basic…

Discovery Will Try to Capitalize on People's Sudden Obsession With 'Making a Murderer'

ID quickly preps special on Steven Avery

As the country's enthusiasm for Netflix's Making a Murderer continues to grow, Investigation Discovery is jumping on the bandwagon, fast-tracking a special on Steven Avery, the man whose case is…

How Discovery Channel Has Inspired Everyone from Oprah to the Creator of CSI

A true-crime show sparked the major TV franchise

CSI creator Anthony Zuiker can still remember the moment that watching Discovery changed his life—and his bank account—forever. In August 1999, Zuiker was watching one of his favorite shows, The New…

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

This Hilarious Promo for SharkFest Bites Shark Week Where It Hurts

Nat Geo dives into Discovery's tank

Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a…

Racing Extinction

Discovery Leverages Global Reach in Multi-Network Upfront

New shows feature a race to the moon, endangered species and a blue-collar king

It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York…

More and More, Marketers Venture Into Bathroom Humor

Looking for big laughs and brand recognition

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral. A Kmart spot in…

Discovery's New President Promises to Ditch Silly Stunts Like 'Eaten Alive'

Wants growth from inclusive programming, not sensationalism

Rich Ross, former CEO of Shine America and chairman of Walt Disney Studios, had been on the job for just 72 hours as Discovery Channel's new president when he met…

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs

But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

From Birthday Suit to Lawsuit

Cast member of VH1's Dating Naked wants $10 million for show's failure to blur

Jessie Nizewitz was prepared to bare it all for VH1's summer series Dating Naked. But the 28-year-old contestant from Long Island, N.Y., says she didn't realize that her most private…

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