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Topic: Discovery Channel

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

October 20, 2014, 12:01 AM EDT

From Birthday Suit to Lawsuit Cast member of VH1's Dating Naked wants $10 million for show's failure to blur

Jessie Nizewitz was prepared to bare it all for VH1’s summer series Dating Naked. But the 28-year-old contestant from Long Island says she didn’t realize that her most private parts,…

August 22, 2014, 9:36 AM EDT

Jaws in Lake Ontario? Nah, It Was Just a Shark Week Video Prank Discovery hoax causes some gnashing of teeth in Canada

If you thought there was something fishy about that YouTube video of a shark swimming off Lake Ontario's Wolfe Island, you were absolutely right. The clip—uploaded on July 10, with nearly…

July 23, 2014, 10:03 AM EDT

Adweek's Top 5 Commercials of the Week: June 27-July 3 Monty Python, Shark Week and lots of pride

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something…

July 3, 2014, 10:14 AM EDT

This Shark Week Teaser Is a Chum-Tossing Celebration of Carnivorous Delights All hail the 'King of Summer'

Just watching Discovery's Shark Week will make you feel like you're skiing on two great whites while a mermaid clings to your leg. Behold the resplendent CGI overkill of this internally…

June 30, 2014, 5:41 PM EDT

Moonshine Leaves the Woods for Store Shelves Enter Tim Smith’s Climax

Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real:…

February 3, 2014, 11:18 PM EST

Harry Connick Jr. Says Jennifer Lopez Is His Social Media Mentor The American Idol judge is a Twitter newbie

Specs Who Harry Connick Jr. Age 46 Accomplishments Grammy Award-winning singer and composer; actor; American Idol judge (Season 13 airs Wednesdays and Thursdays at 8/7c on Fox) Base Connecticut What’s the first information you consume in…

January 23, 2014, 9:42 PM EST

Animal Planet Has Lined Up Dozens of New Advertisers Thanks to an integration-friendly slate of originals

Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration. Animal Planet in 2013 has scared up 34 new clients, a…

November 18, 2013, 10:18 PM EST

Q2 TV Sales Up 6 Percent to $18.4 Billion Cable soars 15 percent, while broadcast improves 5 percent

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report from…

September 9, 2013, 1:11 AM EDT

Cable's Live Events Are Paying Off Big-Time This Summer Cramming in sponsors

If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer. Event…

September 1, 2013, 10:10 PM EDT

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