Topic: discovery
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…
On Thursday morning's Q4 earnings call, Discovery Communications CEO David Zaslav told analysts in no uncertain terms that he expects to realize greater profits over the next few years by…
Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…
Discovery made a surprising announcement today: the nonfiction network has green-lit its first scripted series, Klondike (working title), based on Charlotte Gray's true-life account of the 1896 Gold Rush, Gold…
Velocity is picking up speed. Next week, it’ll be a year since guy-centric cable network Velocity rebranded from HD Theater with svp of Velocity Bob Scanlon at the helm (and if…
The women’s lifestyle Web video firm Deca is building out a video hub aimed at moms while pushing further into the syndication business. On May 13, the Santa Monica, Calif.-based company…
A+E Networks owns History, A&E and Lifetime and clearly feels like it's about time it got some respect. At a blowout presentation at Lincoln Center in New York, the network's ad…
Discovery Communications has acquired San Francisco-based digital video provider Revision3, a company that creates Web-based video content with a heavy emphasis on gaming and tech. The deal had been rumored all…
Across demographic segments, brand preferences often vary widely. Parents like budget-friendly brands like Subway and Target, while online/tech giants lead LGBT consumers’ list. Democrats are fans of PBS while Republicans prefer…
Oprah Winfrey had a message for the industry operatives gathered in her home city of Chicago at the final day of the Cable Show this morning: "I wouldn't bet against…
