Disaster Preparedness | Adweek Disaster Preparedness | Adweek

Topic: Disaster Preparedness

Top 10 Commercials of the Week: Oct. 26 - Nov. 2 FEMA's teachable moment, Call of Duty's all-star cast, and Megan Fox's scientific genius

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing…

November 2, 2012, 7:09 AM EDT

Ad of the Day: FEMA To prepare for Hurricane Sandy, you needed to be ready yesterday

As Hurricane Sandy proves once again, people are notoriously reluctant to deal with natural catastrophes until they're literally on their doorstep. There's stark data behind this: 91 percent of Americans…

October 29, 2012, 11:44 AM EDT