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Topic: Directv

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?

Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

DirecTV Demands 20 Percent Rate Cut, Then Drops The Weather Channel

Satellite provider plays hardball

With more and more people getting the weather through their phones and computers, DirecTV has decided that The Weather Channel is no longer a worthwhile investment and has dropped the…

DirecTV May Drop The Weather Channel

The Weather Channel plays the public safety card in PR campaign

DirecTV may be angling to drop The Weather Channel from its lineup, prompting The Weather Channel to launch a PR campaign to try and stop it. The carriage deal between the…

Adweek's Top 5 Commercials of the Week: Jan. 3-10

It was a very good and very bad week for moms. Vote for your favorite spot

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.  Three of our…

Ad of the Day: Life Gets Even Worse for Cable Customers in DirecTV's New Horror Stories

Campaign's third year

It's been two years since DirecTV and Grey New York launched their "Cable Effects" ad campaign, detailing the strange and terrible fates that can befall cable customers. In that time,…

TNT Scares Up Big Business With Mob City

Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

5 Digital Shows Created by Grown-Ups

Money + talent ≠ a sure thing

Silicon Valley has a lot of things going for it: advancing technology, an attractive environment for whiz kids, a (weak) stab at meritocracy among its residents, gobs and gobs of…

Our Picks for the Best Fall Shows Across the Whole Media Spectrum

Broadcast no longer rules the roost

Ask anybody who writes about television about the future of programming and he will let you know the best shows aren't on broadcast anymore. Increasingly, they're not necessarily on TV.…

Adweek's Top 10 Commercials of the Week

Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey

NFL Sunday Ticket guys rule

DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike…

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