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Topic: Directv

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

Advanced advertising needs better clarity

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point…

AT&T Consolidates Its Creative and Media Business with Omnicom

Company beat out WPP after $50B DirecTV acquisition

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative…

Eli Manning Is Itching to Banana Dance and Karaoke With You in DirecTV's New Ads

NFL Sunday Ticket spots say you're better without cable

Would you rather rescue Dallas Cowboys quarterback Tony Romo from a burning building, or save half a sandwich for the long ride home? Well, that probably depends on what kind of…

In Its Third Year, New York Magazine's Vulture Festival Is Bigger Than Ever

It's also an opportunity for sponsors to connect with cultured millennials

For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and…

Why Jamie Foxx and Jason Biggs Are Chatting With DirecTV's 'Settler' Guy on Twitter

Plus, a new TV spot in the campaign

As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life (where, among other…

DirecTV Ridicules Cable Users as 'Settlers' in Frontier-Themed Ads

But the concept feels dusty already

DirecTV: the final frontier? A bunch of "Settlers"—a modern suburban family dressed like the cast of Little House on the Prairie—settle for cable rather than DirecTV in Grey's latest ads for…

How Can Discovery Make More Money? Its New COO Has Some Ideas

Paul Guyardo already has launched a game-changing platform

Specs Current gig Chief commercial officer, Discovery Communications Previous gig Evp and chief revenue and marketing officer, DirecTV Age 54 Adweek: You've been on the job for two months. What are your priorities? Paul…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

AT&T Tests Cross-Screen Advertising With AdWorks

New platform taps DirecTV homes for better targeting

AT&T is ready to roll out its first advertising product since it closed its acquisition of DirecTV three months ago. AT&T AdWorks, the telecom giant's advertising sales wing (which now includes…

2 Horrible Cable Companies Merge in DirecTV's Sequel to a Campaign From Years Ago

Grey work picks up where Deutsch left off

Grey New York goes back to the future for DirecTV, revisiting a concept the satellite broadcaster introduced seven years ago in commercials from Deutsch. Those original spots, directed by Christopher Guest,…

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