Topic: Direct Response
Type
Facebook Exchange Rolls Into News Feed
Testing expansion with TellApart, MediaMath, Nanigans
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…
IAB Post Mortem: Deep Industry Divide on Native Ads
Direct response-heavy crowd delivers mostly cold response
Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think. The big-data-standardized-units-programmatic-platform crew at #iabalm is a…
Advertisement
