Topic: direct marketing review

Citi Concludes Direct Marketing Review

Selections end process that began in the spring

The outcome of Citi’s direct marketing review for North America represents a split decision. Citi awarded direct mail and collateral responsibilities for its retail bank and credit cards to Havas Worldwide,…

Citi Reviews Direct Marketing Business

Focus is on N.A. retail bank, credit cards

Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America. The review is in the middle stages, with the financial giant reviewing initial agency submissions.…