Topic: direct marketing review
Type
Citi Concludes Direct Marketing Review
Selections end process that began in the spring
The outcome of Citi’s direct marketing review for North America represents a split decision. Citi awarded direct mail and collateral responsibilities for its retail bank and credit cards to Havas Worldwide,…
Citi Reviews Direct Marketing Business
Focus is on N.A. retail bank, credit cards
Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America. The review is in the middle stages, with the financial giant reviewing initial agency submissions.…
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