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Topic: Direct Marketing Association

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Consumer Scores Are the Next Privacy Boogeyman in Washington Report details 'hundreds of secret consumer scores'

Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy. According to a study…

April 3, 2014, 12:47 PM EDT

Senators Introduce Bill to Regulate Data Collection Sets the stage for pushback from the ad industry

Commerce chairman Jay Rockefeller (D-W.Va.) and Sen. Ed Markey (D-Mass.) have introduced a bill to lift the "veil of secrecy" behind data broker data collection practices, making good on a…

February 12, 2014, 7:34 PM EST

More Bad News for Mailing Industry: Senate Committee Advances Postal Reform Act Bill would make permanent two-year emergency rate hike

The bad news for the mailing industry keeps on coming, dimming the prospects that the two-year-old postal rate hike that went into effect days ago will end. On Thursday, the Senate…

February 6, 2014, 5:34 PM EST

Mailing Industry Appeals to Court to Overturn Postal Rate Hike Increase goes into effect Jan. 26

Three days before the U.S. Postal Service's rate hike goes into effect, the mailing industry filed an appeal with the U.S. Court of Appeals in Washington, D.C. The exigent rate increase—a…

January 23, 2014, 3:52 PM EST

Corporate Big Data Gets Wrapped Up in Obama Speech on Government Surveillance Industry on the defense and on notice

President Obama's highly anticipated speech on government surveillance practices also took aim at commercial data practices, putting the data-driven marketing industry on notice. "Corporations of all shapes and sizes track what…

January 17, 2014, 4:41 PM EST

Post Office Approves Extra Rate Hike on Christmas Eve Increase will do nothing to help USPS problems

As feared, the U.S. Postal Service passed a 4.3 percent exigent rate increase on Christmas Eve, delivering a lump of coal to magazines, newspapers and direct mailers. The Postal Regulatory Commission…

December 25, 2013, 8:31 AM EST

Senate Commerce Report Says Data Brokers 'Operate Behind a Veil of Secrecy' [Updated] Report based on a year-long investigation into 9 companies

Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable. Cerasale, along with Experian's svp of…

December 18, 2013, 11:33 AM EST

Government Report Calls For Comprehensive Privacy Law Consumers should have more information, control over personal data

A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information…

November 20, 2013, 2:52 PM EST

Fast Chat: DMA's Peggy Hudson on Defense of Data Marketing Sets ambitious agenda and forms Data Protection Alliance

Peggy Hudson truly enjoys walking into a room full of 100 strangers and leaving knowing most of them. A quintessential Washington insider, Hudson is now relying on her well-honed D.C.…

November 1, 2013, 10:04 AM EDT

Rep. Terry Defends U.S. Data Economy as 'Gold' Key House lawmaker lays out privacy and data security agenda

While privacy advocates are looking to Europe to force the U.S. to adopt stricter privacy laws, Rep. Lee Terry (R-Neb.) said not so fast. Referencing the Direct Marketing Association's recent…

October 29, 2013, 2:23 PM EDT

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