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Topic: Direct Marketing Association

Direct Marketing Association Names New Leadership

Duo will run organization at the center of big data debate

The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be…

Consumer Scores Are the Next Privacy Boogeyman in Washington

Report details 'hundreds of secret consumer scores'

Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy. According to a study…

Senators Introduce Bill to Regulate Data Collection

Sets the stage for pushback from the ad industry

Commerce chairman Jay Rockefeller (D-W.Va.) and Sen. Ed Markey (D-Mass.) have introduced a bill to lift the "veil of secrecy" behind data broker data collection practices, making good on a…

More Bad News for Mailing Industry: Senate Committee Advances Postal Reform Act

Bill would make permanent two-year emergency rate hike

The bad news for the mailing industry keeps on coming, dimming the prospects that the two-year-old postal rate hike that went into effect days ago will end. On Thursday, the Senate…

Mailing Industry Appeals to Court to Overturn Postal Rate Hike

Increase goes into effect Jan. 26

Three days before the U.S. Postal Service's rate hike goes into effect, the mailing industry filed an appeal with the U.S. Court of Appeals in Washington, D.C. The exigent rate increase—a…

Corporate Big Data Gets Wrapped Up in Obama Speech on Government Surveillance

Industry on the defense and on notice

President Obama's highly anticipated speech on government surveillance practices also took aim at commercial data practices, putting the data-driven marketing industry on notice. "Corporations of all shapes and sizes track what…

Post Office Approves Extra Rate Hike on Christmas Eve

Increase will do nothing to help USPS problems

As feared, the U.S. Postal Service passed a 4.3 percent exigent rate increase on Christmas Eve, delivering a lump of coal to magazines, newspapers and direct mailers. The Postal Regulatory Commission…

Senate Commerce Report Says Data Brokers 'Operate Behind a Veil of Secrecy' [Updated]

Report based on a year-long investigation into 9 companies

Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable. Cerasale, along with Experian's svp of…

Government Report Calls For Comprehensive Privacy Law

Consumers should have more information, control over personal data

A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information…

Fast Chat: DMA's Peggy Hudson on Defense of Data Marketing

Sets ambitious agenda and forms Data Protection Alliance

Peggy Hudson truly enjoys walking into a room full of 100 strangers and leaving knowing most of them. A quintessential Washington insider, Hudson is now relying on her well-honed D.C.…

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